Read
2 Website Analytics You Better Be Tracking
What numbers are you looking at when it comes to marketing and website analytics? Traffic? Sure, that one’s important. Email open & click rates? Yep, those matter too. Social media engagement? I could argue about the importance of those numbers, but I won’t for this blog post.
What about Average Session Duration and Bounce Rate?
Now we’re getting somewhere.
Watch
Most Valuable Problem
MVP actually stands for Minimum Viable Product but here is what it boils down to.
Before you become married to that gadget idea you keeping sketching on your beer coaster, you need to answer these two questions:
- Do people share this problem?
- Does my solution solve the problem?
If you come from a technical background you may think that the MVP needs to be bug-free and complete before launch, but think again.
Today’s video makes it clear: MVP is not about building a product, you’re simply trying to illicit a response from the customer.
“Motivation is the art of getting people to do what you want them to do because they want to do it.”
Dwight David Eisenhower
