Evergreen content isn’t looking so evergreen anymore. *Collective sigh.*

LLMs prioritize signs of active upkeep over age, authority, or word count. A post updated last month often beats a masterpiece from 2023.

Our lifesaving “evergreen” content now decays in 90 days. LLMs reward new examples, updated data, current screenshots, and clear signals that the infi reflects the moment.

To stay visible, you need refresh cycles.

Here’s what LLMs treat as “fresh” content:

• Recency indicators: visible modified dates, new backlinks, updated schema, fresh mentions.
• Structural upgrades: 500+ new words, new sections, expanded FAQs, current screenshots.
• External validation: press hits in the last 6–12 months, new research citations, refreshed outbound links.

Treat evergreen pieces like they have a built-in expiration date. Add refresh tasks to your content calendar, tier your library by business impact, and schedule updates before visibility slips.

Check out MarTech for more.

If you consume a high volume of videos for trendspotting or market research, you may need to cut some corners now and then.

InsightTube is an iPhone/macOS app that helps you get the gist of any YouTube video without watching it in full.

Paste a video link to get a summary of key ideas and takeaways, automatic chapters, subtitles, and translations.

If you’re feeling fatigue from all the AI ads this holiday season, just remember: with all culture comes counterculture. The inevitable pivot back to puppets begins now.

Apple’s 2025 holiday campaign, “A Critter Carol,” is handmade and shot on iPhone 17 Pro. Created by TBWA\Media Arts Lab and directed by Mark Molloy of SMUGGLER, the spot follows a troupe of scraggly forest puppets staging a heartfelt musical number set to Flight of the Conchords’ “Friends.”

Even the woodblock-printed campaign typography celebrates the analog aesthetic. More puppets!!

Samsonite, 1960