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The Daily Carnage

february 16, 2026

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& other 2026 social benchmarks.

Be in The Know

🔎 Google is “reinventing ads.”

🚪 Amazon’s Ring cancels partnership with Flock after backlash to that controversial Super Bowl ad.

📉 Trump tariffs hit Pinterest’s ad revenues.

🏈 How the creator economy showed up at this year’s Super Bowl.

📱 Apple Music posts a tribute to Bad Bunny’s halftime show, shot on iPhone. Is it blurry for you too?

🤖 Data: LinkedIn shares insights on professional AI usage.

💡 Plus, how brands hacked the Super Bowl for a bargain.

Engagement on Social in 2026

Socialinsider’s 2026 Social Media Benchmarks report, based on analysis of 70+ million posts across major platforms, suggests that engagement is concentrating on short-form video platforms (no surprise there), while legacy networks continue to see flatter or declining interaction rates.

Here’s what you should know:

  • TikTok averages ~3.7% engagement rate, the highest among major platforms analyzed.
  • Instagram’s average engagement rate sits around ~0.6%–0.7%, remaining relatively stable YOY.
  • Facebook engagement averages ~0.15%–0.2%, continuing its gradual decline.
  • X averages under ~0.1% engagement rate, making it one of the lowest-performing platforms.
  • Video posts generate up to 2x higher engagement than static image posts on Instagram and Facebook.
  • Carousel posts on Instagram can drive ~1.4x more engagement than single-image posts.
  • Comments per post are decreasing year over year, even as video views increase, signaling more passive consumption behavior.
  • Brands post on average 4–5 times per week on Instagram, while Facebook posting frequency is often higher but with lower engagement returns.

Take a look at the full report at Socialinsider.

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Old Spice Mom Song 2

Mom Song 2.0

Old Spice has updated its 2014 viral concept with the release of “Mom Song 2.0: The End of Adolescents” to promote the new Old Spice Swagger line.

The song riffs on Boyz II Men’s “End of the Road” with rewritten lyrics that capture a mother’s complicated feelings about her son growing up.

Set like an old-school music video, the spot by Wieden+Kennedy Portland follows her as she watches her son drive away with a romantic partner. She blames Old Spice for turning “boys into men.”

One time for the boy moms.

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