We tend to pour resources into top-of-funnel blogs to attract traffic, then wonder why those visitors never become customers.

The missing piece is often bottom-of-funnel content, or content created for people who already know they have a problem and are actively evaluating solutions.

At this stage, readers want confidence, clarity, and proof that they’re making the right decision.

A few characteristics separate effective BOFU content from the rest:

• Lead with the buyer’s problem, not your product.
• Address a specific audience instead of trying to appeal to everyone.
• Show real-world use cases that help readers picture success.
• Compare solutions objectively before introducing your own offering.
• Connect features to business outcomes, like saving time, reducing costs, or minimizing risk.
• End with a clear next step, like booking a demo, downloading a resource, or starting a free trial.

A high-intent visitor needs different content than someone just beginning their research. Invest in BOFU assets like comparison guides, case studies, buyer’s guides, and decision-focused articles to support your prospects at the moment they’re ready to buy.

Head to Mint Studios for more.

Glideo is a screen recording tool that automatically enhances and polishes your product demos, tutorials, and walkthroughs.

It’s got intelligent zoom, smooth cursor tracking, click highlights, and camera layouts that keep viewers focused on what’s happening on screen.

Don’t miss the latest episode of The Daily Carnage Show, “Marketing as Infrastructure: Our Cannes Titanium Lions Picks,” Shannon shares the Carney shortlist of campaigns that raised the bar and changed the game over the last year.

🎙️ Plus, catch up on Season 2:

• Silent Spring: Is Rainbox Capitalism Dead? (11:41)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

National Geographic is inviting people to step inside the world it built over nearly 140 years with a new “Museum of Exploration” in Washington, D.C.

The immersive, 100,000-square-foot experience is filled with interactive exhibits, the iconic photography, expedition artifacts, and hands-on installations.

To support the opening, creative agency Terri & Sandy skipped the predictable “visit our museum” message in favor of a more emotional invitation: “See Things You Could Only Imagine.”

The work, which adapts the brand’s iconic yellow border, spans out-of-home, digital, social, print, radio, and video.

True, 1975