Sent from the Nine-Month Cruise.

• Google Ads’ customer service is at an all-time low.
• Hide that brand logo—quiet luxury is in.
• Meta has launched Creator Management Tools for talent mgmt.
• Google’s Circle to Search feature is coming to some Android phones.

Don’t show people the same online ad too many times.

In a study, researchers found that users had a 39.6% chance of being annoyed by an ad after viewing it 3 times, which increased with more repetitions.

Users with demonstrated interest in the product (after visiting the website or searching for related products) had a little higher tolerance, however—only 3% were annoyed after 3 repetitions.

Rotate different ad creatives for the same product to limit fatigue.

GIFs and videos were more likely to annoy users. Additionally, users that were wealthy, young, and educated had less tolerance.

Take a closer look at the research at Ariyh.

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Get used to seeing this silent but charismatic little bar cart. It’s part of Tito’s new brand platform to differentiate itself from celebrity-owned brands and keep the focus on the vodka. Sometimes it’s not who you know, but who you don’t.