🔍 Instagram is generating inaccurate SEO bait for posts.

📏 DoubleVerify brings attention measurement to TikTok.

📌 Pinterest to acquire tvScientific.

🍔 In-N-Out removes “67” from its ordering system.

👟 Denny’s unveils sneakers made with syrup.

Brief your creators, ambassadors, or influencers with hook frameworks they can actually use. Here are five that consistently perform because they tap into how people process attention, emotion, and familiarity:

1. Surprise! Break expectations with unusual visuals, unexpected opinions, or odd props force to a double-take. Emotionally charged surprises are processed faster and remembered longer.
2. Something satisfying. Think mesmerizing visuals or problem closure. Whether it’s soothing motion or finally solving an annoying pain point, satisfaction keeps people watching.
3. Verbal +visual hook. Pair sound with sight. A loud noise, bold claim, or price reveal combined with a strong visual creates curiosity and momentum.
4. Relatability. Familiar situations lower cognitive load. Selfie-style framing, everyday struggles, or universal moments make content instantly understandable (and shareable).
5. Trending formats. Borrow attention. Stitch, green screen, or remix formats people already recognize so your message rides on proven engagement patterns.

Check out Marketing Examined for more.

Adobe basically turned ChatGPT into a little creative suite.

Some core features from Photoshop, Express, and Acrobat are now natively available (and free) inside ChatGPT.

Photoshop’s integration lets you upload images and apply edits, effects, or selective styles with pro-level controls like sliders and adjustment layers.

Adobe Express can help with generating cards, social graphics, and animations, which you can now refine conversationally.

And Acrobat enables PDF edits, merges, compression, and text extraction directly in ChatGPT.

Will 2026 be the year of the serialized microdrama? The market is projected to hit $11B globally.

Native has produced a 50-episode, mobile-first soap opera called “The Golden Pear Affair.”

The narrative will naturally promote Native’s Global Flavors with scent-inspired plot lines. Swoon!

Avon, 1966