Be in The Know
🧹 How the Wicked marketing blitz took a page out of Barbie’s book.
💰 Apple begins selling News ads directly.
🥣 Why is social media abuzz over Kraft’s gluten-free mac and cheese?
😂 Phone brand Nothing takes a dig at Jaguar’s latest rebrand.
🍔 McDonald’s is shaking up the (Mc)Value Menu for the first time in years.
💚 Inside H&M’s surprise Charlie XCX stunt in Times Square.
💡 Understanding the tightrope that legacy brands like Jaguar walk during a rebrand.
🍿 How the specialty popcorn bucket is helping build out the theater experience.
🤝 TikTok is working with the National Parent Teacher Student Association to repair its reputation.

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Q for You
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Classifieds
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What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
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Now We’re Talking

Google shows off an uncanny human-like Gemini Live model in a new campaign for the Pixel 9.
The spot features a bunch of new use cases for Gemini’s voice-chat feature, from the usual brainstorming and research purposes to having AI talk you through instructions while you’re doing auto repair, for example.
We found the top YouTube comment more compelling, though:
“I love the difference in marketing between Google Gemini and Apple’s Apple Intelligence. Gemini is a companion to help you do things and Apple Intelligence is a replacement for skill. Making the consumer look dumb is not what Apple should be doing, they can learn a lot from Google.”
Fair enough. Selling advanced genAI to humans is still a new genre of marketing. We’re rapidly learning what excites vs. disturbs consumers with each new campaign.
Ads from the Past

Kraft & Spam, 1979




