As always, we watched all of the big sports game ads so you were free to get up for more buff chick dip. You’re welcome.

⭐⭐⭐ Best Overall: Raisin Bran, “Will Shat.” Fiber is so back, you guys.

🤖 Best in Bizarre AI Ads: Anthropic, “Can I get a six-pack quickly?” There were a lot of entries this year, but ultimately Claude’s declaration and dunk on OpenAI ads is an undeniably bold debut. But is it too early to say never ads?

🐕 Best in Lost Dogs: Rocket and Redfin, “America Needs Neighbors Like You.” This one is a lot less unsettling than that Search Party ad from Ring, amirite?

🥔 Best in Junk Food: Lay’s, “Last Harvest.” Because who can’t relate to the moment your dad gave you the family potato farm? Sob.

🙈 Best in Unnerving Health Ads: Novartis, “Relax Your Rear End.” An irresistible football pun in the name of prostate screening. We’re gonna skip right over the one where Mike Tyson calls himself “fat and nasty” if you don’t mind.

🚗 Best on Wheels: Toyota, “Superhero Belt.” You know what’s a truly revelatory premise for a car ad? Let’s go for a drive.

🎶 Best Musical: Hellmann’s, “Sweet Sandwich Time.” Sorry, but this is a famously millennial newsletter. You can bet that if Andy Samberg is singing a parody, we’re sat.

📼 Best Nostalgia: Instacart, “Bananas.” Ben Stiller (and Benson Boone) in an 80s fever dream directed by Spike Jonze.

📱 Best in Apps: Uber Eats, “Hungry for the Truth.” McConaughey harassing straight-man Cooper with his food conspiracy is nearly worth a feature-length.

👀 Best in Uhhh?: Dunkin, “Good Will Dunkin.” Was that AI or CGI or did we all take too much Benadryl?

🎤 Honorable Mention: Coinbase, “Everybody.” If you didn’t sing, you’re no fun.

Puerto Rico Rum Institute, 1951