The Power of Little Ideas
Innovation is a little bit misunderstood. People think that today you need to revolutionize an industry to be innovative. Really, it comes down to being strategic. That’s the approach that Steve Jobs took to innovation – small strategic moves that led to big innovation.
The podcast today is going to give you a low risk, high reward approach to innovation. It’s a little more motivational than actionable today, buuuut motivation leads to action, right? Maybe we’ll make Motivational Monday a regular thing. (Actually, don’t count on that. We like to shoot from the hip).
Some takeaways from this 26-minute podcast:
- How to look at innovation in a systematic way
- How companies can adjust to generational shifts
- How to innovate in a service-based company
- How to innovate if your product is going away
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Using Buzzsumo to Supercharge your Marketing
If you aren’t familiar with it, Buzzsumo can give you tons of information about what articles are most shared around a specific topic, who is linking to your competitors, and what influencers you should target with influencer reach out.
Today’s Read is going to tell you exactly how you should be using Buzzsumo to get the most out of it.
Some of the tips:
- Find out which influencers to target. This will help you figure out which blogs you should try to guest post on or who is most likely to share your newest amazing piece of content.
- See where your competitors are getting links from. If one website is linking to your competitor’s content, they’ll likely link to yours. You just gotta ask.
- Figure out what content is trending in your industry. This will help you figure out what your next blog post should be about.
- Determine the ideal length for blog posts. This is a cool one. Buzzsumo will tell you the word-count of the most shared blogs around a topic.
Buzzsumo didn’t even pay us for this write-up. We just love ’em that much.
Lessons from Spending $3 Million on Facebook Ads
No time for an intro to today’s Watch. We gotta dive right in because it’s too good. This video, from Noah Kagan, talks about his steps to getting quality leads for $1 each. That’s cheap.
Here’s how to get $1 leads from your Facebook Ads campaign:
- Use organic reach to figure out what articles to advertise. Your Facebook analytics will tell you which of your posts had the best organic reach.
- Use Facebook Audience Insights to figure out who your audience is and who loves your content. That will tell you who to advertise to. This can also help you figure out what content you need to write.
- Do dramatic A/B tests on all of your images and headlines. Small tests don’t give you enough data.
- Think of Facebook ads like going to a restaurant. Serve your customers their meal before charging them (give them free content before asking for their information).
- Create retargeting ads to the people who clicked your first ad
Just a warning: Noah is kind of…how should we put this…an as…no, we’ll keep it professional…he’s kind of intense. Regardless, this video is jam-packed with so much info we couldn’t sum it all up.
“Think of growth as a four-quarter game, not a 60-second drive.”