Be in The Know
š Apple takes on YouTube and Spotify with new video podcasting push.
š» Snapchat launches creator subscriptions.
š¼ LinkedIn trades corporate polish for laughs in a new brand platform.
š¤ OpenAI and Google reveal competing visions for AI ads.
š Burger Kingās president just shared his phone number in a push for customer feedback.
š¬ Crocsā new sales strategy? A five-part microdrama.
LinkedInās Guide to Optimizing Owned Content for AI
You know the drill. Traditional ākeyword-firstā SEO is being eclipsed by an answer-first approach.
Content must be easy for LLMs to interpret and extract, not just rank on a search engine results page.
LinkedInās new guide on optimizing owned content for AI search emphasizes that blog posts, product hubs, and how-tos form the core knowledge base that LLMs draw on when synthesizing answers.
Some key insights:
- Write for humans and AI: clear, concise prose at a readable level with contextual answers upfront.
- Structure your content: use logical hierarchies and explicit headings to help LLMs parse meaning.
- Technical signals: schema markup, metadata, and accessibility cues boost AI discoverability.
- Signal richness: visuals, captions, and structured data make content more āAI-friendly.ā
Spend some time with LinkedInās complete guide.
Q for You
Have you tested branded series on TikTok?
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Wakinā Up an Old Jingle
The best part of wakinā upā¦
Folgers has reimagined its classic jingle into a modern wake-up anthem to breath some fresh cultural relevance into the brand.
The new campaign, created with PSOne and BBH USA and directed by Calmatic, blends the original melody with a medley of seven other well-known āwake upā songs you might know.
Itās on national CTV and digital platforms like Amazon Prime Video, YouTube, TikTok, and Meta.
Ads from The Past

Dixie Cups, 1942



