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The Daily Carnage

february 18, 2026

Own It 🌟

Optimizing your owned content.

Be in The Know

🍎 Apple takes on YouTube and Spotify with new video podcasting push.

đź‘» Snapchat launches creator subscriptions.

đź’Ľ LinkedIn trades corporate polish for laughs in a new brand platform.

🤖 OpenAI and Google reveal competing visions for AI ads.

👑 Burger King’s president just shared his phone number in a push for customer feedback.

🎬 Crocs’ new sales strategy? A five-part microdrama.

LinkedIn’s Guide to Optimizing Owned Content for AI

You know the drill. Traditional “keyword-first” SEO is being eclipsed by an answer-first approach.

Content must be easy for LLMs to interpret and extract, not just rank on a search engine results page.

LinkedIn’s new guide on optimizing owned content for AI search emphasizes that blog posts, product hubs, and how-tos form the core knowledge base that LLMs draw on when synthesizing answers.

Some key insights:

  • Write for humans and AI: clear, concise prose at a readable level with contextual answers upfront.
  • Structure your content: use logical hierarchies and explicit headings to help LLMs parse meaning.
  • Technical signals: schema markup, metadata, and accessibility cues boost AI discoverability.
  • Signal richness: visuals, captions, and structured data make content more “AI-friendly.”

Spend some time with LinkedIn’s complete guide.

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Folgers Jingle

Wakin’ Up an Old Jingle

The best part of wakin’ up…

Folgers has reimagined its classic jingle into a modern wake-up anthem to breath some fresh cultural relevance into the brand.

The new campaign, created with PSOne and BBH USA and directed by Calmatic, blends the original melody with a medley of seven other well-known “wake up” songs you might know.

It’s on national CTV and digital platforms like Amazon Prime Video, YouTube, TikTok, and Meta.

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Ads From the Past

Ads from The Past

Dixie Cups, 1942

Dixie Cups, 1942

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