• Pantone’s optimistic Color of the Year for 2024 is “Peach Fuzz.” But if you’re more cynical, you can pick up the Stuart Semple pigment “Cheap Buzz.”
• Here are the Top TV Advertising Spenders in 2023 ranked.
• Ad market to grow 4.6% in 2024 as brands prioritize attention over reach.
• Instagram adds looping video to Notes and other cool things.

Monday: What is millennial cringe? It’s just about anything millennials do that causes second-hand embarrassment in the youths. And it represents a growing anxiety about digital literacy that brands can speak to.

Tuesday: Adobe’s annual Creative Trends Report is here, and it has distilled insights from over 30 million Creative Cloud users into 4 visual trends for the coming year.

Wednesday: TikTok released a report on the viral content that mesmerized audiences in 2023. These were the top 10 ‘Toks that had the special sauce this year.

Thursday: Marketers ought to put a pin in Pinterest’s forecasted trends for 2024, backed by platform data.

Mark asked, “Curious, how many brands that focus on DTC are on Shopify in this group?”

Morganne asked, “Is there a tool/template we can use to do a year in review Instagram highlight video?”

Marta asked, “What kind of conversion rate are you seeing to LEADS from a billboard?”

Val asked, “What has happened to hashtags? They are no longer the resource they once were on FB or IG. It feels like the death of UGC which is our favorite type of content!”

In honor of Pantone’s Color of The Year, we had to.

Ingredients

• 1 oz peach schnapps
• 1 oz vodka
• 1 oz lemon juice
• 1/2 gum syrup
• Soda water

Steps

1. Rim a highball glass with sugar. Fill a cocktail shaker with ice.
2. Pour in everything but the soda water. Shake until chilled.
3. Pour the mixture into a sugar-rimmed highball glass. Top the rest of the way with soda water.

Recipe by Mix That Drink

Answer: T-Mobile.

Mattel Barbie Pink, Tiffany Blue, and Cadbury Purple are off-limits if you’re in their respective industries, among others.