Penny for Your Thoughts - Carney
The Daily Carnage

Penny for Your Thoughts

We’re looking into thought leadership content, plus checking into data from BEA.

Q for You

Who is your favorite thought leader in the marketing world?

Be In The Know

Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?

There has been a ton of fuss over the last few years about thought leadership. We all recognize its importance, but when it seems everybody is writing thought leadership content, how do we know what actually lives up to the name? There’s so much competition when catching peoples’ attention. 

Adam Grant sums it up pretty well when he says, “Creating knowledge for the purpose of sharing it is thought leadership.” Thought leadership is not a byproduct of your content. It requires unique experience and expertise, and it must be recognizably you. 

Animalz outlines 5 sources of thought leadership content: Counter-narrative opinions, Personal narrative, Network connections, Industry analysis, and Data storytelling. 

  • Use your Counter-narrative opinion for sharing a view thoughtfully contradicting the mainstream.
  • Shed light on a Personal narrative so you can outline a unique situation you played a part in and the wisdom you gained.
  • Reach out to your Network connections and expand your own knowledge by tapping into someone else’s mind. 
  • Give your own original take on notable events happening within in industry with an Industry analysis.
  • Don’t just trust the numbers; interpret them. Share your findings via data storytelling so others can reach a realization or conclusion from different types of data.

This merely scratches the surface of how you can intentionally craft thought leadership content. Read on for more info on the kinds of people certain content types attract, and determine which of the 5 sources will work best for you.

BEA Data

It’s easy to get lost in numbers and stats. Poring over data doesn’t always yield any great benefit unless your brain is a sponge. When you deduce something from your research, you create something valuable. Share your findings with your audience and they’ll see the value too.

The Bureau of Economic Analysis has all sorts of data for many different topics. Discover something you didn’t know about your locale or learn about changes in consumer spending. Your interpretations lead to insights, and delivering insights is the backbone of thought leadership content.

America Civil Rights Leader John Lewis Pens a ‘Letter to The Nation’ Leaving a Final Inspiring Farewell

“….So I say to you, walk with the wind, brothers and sisters, and let the spirit of peace and the power of everlasting love be your guide.” – John Lewis

Boom Ya

Some things are priceless only to us. It could be a sculpture your child made or a signed copy of your favorite book. They may not fetch much on the market, but these things are never meant to be sold.

AAMI shows us the most priceless item in this Australian couple’s house. It’s pretty spectacular, really. Who wouldn’t want an animated moose head up on the wall? It’s a conversation starter for sure.

Ads from the Past

1952, Penaljo

creepy… just a creepy clown.

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”

David Beebe


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