💸 ChatGPT ads are getting cheaper.

💬 Meta finally adds direct messages to the web version of Threads.

👟 Nike removes “Runners Welcome. Walkers Tolerated” sign in Boston after backlash.

📸 Facebook wants to scan your camera roll to recommend posts.

📊 Data: Black consumers say they pay more attention to an ad if they feel it reflects their culture.

💗 Re: Barbie’s first Coachella.

Instead of browsing design or brand storytelling, AI agents reduce your site to structured signals and meaning. This is a big shift in what it means to “optimize for visibility.”

Your website is now a data source feeding AI-generated answers. You have less control over messaging now, because agents synthesize content according to their own logic, not your intended narrative.

They interpret pages through machine-readable structures like the DOM and especially the accessibility tree, which acts as a clean semantic representation of content. If your content isn’t clearly structured, agents fill gaps with inference… often inaccurately.

Here’s what that means for building websites:

• Clarity over creativity. Explicit, well-structured content reduces misinterpretation.
• Semantic HTML matters. Proper headings, lists, and elements improve machine understanding.
• Accessibility = visibility. The accessibility tree is effectively the AI interface.
• Content completeness. Gaps force AI to “guess,” weakening brand control.
• Entity-driven content. Agents connect topics, not just keywords.
• Technical accessibility. If bots can’t crawl or parse content, you don’t exist in AI outputs.

Head to Search Engine Journal for a closer look.

Google’s “Skills in Chrome” feature turns your prompts into reusable, one-click actions embedded directly in your browser.

A “Skill” is just a saved Gemini prompt, but it’s operationalized as a tool you can run across any webpage or even multiple tabs simultaneously.

You can use prebuilt templates from Google’s Skills library, or you can build personalized workflows that evolve over time.

✨ Don’t miss the latest episode of The Daily Carnage Show, Transgressive Out-of-Home Advertising (18:45).

Shannon gives a brief history of OOH—all the way from ancient murals to Mail Pouch Tobacco barns to augmented reality. Then, we deep dive into 12 examples of transgressive OOH in the 21st century that changed or challenged how we as a public move through space and time.

Catch up on Season 2:

• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

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Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Pinterest hopes to paradoxically reposition itself against the very behavior it depends on with its latest campaign, “Put Down Your Phones.”

The emotional center of the campaign is a sentimental film built from archival home videos, narrated by a kid questioning how people once lived without likes or constant sharing.

The core message is “the best thing you can find online is a reason to go offline,” which casts Pinterest as a soothing balm for our ever-increasing discomfort with social media.

But they still have to sell ads… so, you know.

Weigh in on The Daily Carnage Subreddit:

• B2B lead gen and data enrichment tools: “Our team has just had an abysmal experience with Seamless.ai and we’re interested in exploring competitor. Do you have a tool you’d recommend?”
• Smash or Pass: Your Email Service Provider: “What is your ESP and why do you love it? If you hate it, what keeps you on board?”
• Using LinkedIn’s Post Inspector to Reset Cached Meta Data and Images: “LinkedIn will sometimes stubbornly associate an out of date featured image with a URL from your website. Here’s a super simple fix.”

A&W, 1960