Sup, fam! Just wanted to say that we hope y’all had an awesome, long weekend! We definitely did, but now it’s back to the ol’ grind.
How to Hit $1M with a List Under 20K
We get the drift that Amy Porterfield and Rick Mulready are BFF’s…and we so badly want in on that club!
Anyway, we’re going to get right to today’s podcast featuring the two marketing gurus. This podcast is a bit longer but the conversation between the two make it so, so easy to listen in. There’s some seriously great advice from changing your mindset to scale your business to cleaning your email list.
(08:15) What Rick sold to hit $1 mil in a quality over quantity business model.
(13:40) Rick shifted his thought process on email size to reach the 1 mil in 2017 goal. He advises it’s all perspective. Takeaway, smaller lists = higher ability to personalize.
(19:38) Second shift came mid-2017 when Rick was forced to re-evaluate the expense taken to reach his goal. Takeaway: Do things with a sense of service and giving.
(27:55) Shifting your mindset from lack to abundance with building a team. Takeaway: Why let financial worries to hold you back? Allow yourself to invest in a team.
(33:20) Release your inner need to control. Rick challenges his need for perfection and works to build trust within his team. Takeaway: For 7 days, track everything that was done for your business. Then categorize them into hourly rates. And look locally. Get help before you need it.
(42:10) Rick walks through a quick re-engagement campaign with a goal of cleaning your email list. Which resulted in a drop from 30K to 17K.
(46:20) To clean the list, Risk segmented anyone who hadn’t opened an email in the last 90 days. From there, he identified the unsubscribed from the bounce emails.
(46:48) With the list of inactive people, Rick sent a series of 4 emails over 2 weeks. He tested out days of the week and timing.
(47:25) The 4 series email was set-up to get people to re-engage, add more value to those people, and lastly segment those people based on what they clicked. In those emails, Rick added links that told him what kind of business his audience was involved in. A value-based follow-up email was sent depending on what they clicked.
(49:50) For those who didn’t engage with the 4 series email. Rick uploaded that list to Facebook to start a retargeting campaign to push engagement. But be aware, you can not retarget anyone who unsubscribed from your list!
TONS more here…
9 Marketing Tools That Are Definitely Worth Your Money
A little over a week ago, we threw this question to our Facebook Group: “What marketing tool, software, etc. do you pay for that is absolutely worth the money?”
Considering that there’s, like, a gazillion marketing tools out there, we thought it would be helpful to find out which tools are actually worth spending your company’s cash on.
Below are our group members’ fav’s. We also linked to the G2 Review page for each tool so you can read what others have to say about it. So, in no particular order…
- Pardot – This one is a marketing automation tool for B2B businesses. It can be a little pricey, but if marketing automation is what you need, you gotta give this one a shot. G2 rates it at 4 out of 5 stars.
- Sigstr – One of our editor’s favorites. It simply turns every employee’s email signature into a marketing campaign. Better yet, the account admin has control over all employees email signatures. Users rate it at 4.4 out of 5 stars.
- Moz – Another of our favorites. When it comes to SEO, you need Moz. They’ve got tools for keyword research, SEO analyses, and local SEO help. 4.4/5 stars on G2.
- MailChimp – The Daily Carnage is sent through MailChimp! It’s a simple email client that works well. No unnecessary bells and whistles. G2 raters gave it 4.3/5.
- Klear – According to group member, Martha, Klear, “makes finding, tracking, and measuring influencers a breeze.” Hard to beat that. 4.4/5 stars.
- Get Five Stars – This tool automates the task of asking for net promoter score and then it follows up to ask for reviews on all the major review platforms. G2 has it at 4.1/5.
- Smartsheet – We’ll just quote Andrea on this, “Smartsheet is sort of a mashup of Excel, MS Project, and Trello with hyper-collaborative capabilities.” Users rated it at 4.1/5 stars.
- Sprout Social – A social media management tool that gives you engagement, publishing, analytics, and collaboration tools. Rated 4.3/5 stars.
- SEMRush – This one does so much that it’s hard to sum up. It’s great for competitor research, keyword research, advertising research, SEO audits, and so, so much more. G2 gives it 4.4/5 stars.
That’s only a handful of what our group members suggested. Looking for something specific? Swing by the group and ask!
Stop the Senseless Spread of Shirtlessness
Heartbreaking stat of the day:
Every 7.3 seconds, a man posts a photo of himself without a shirt.
What can be done to stop this senselessness? Luckily for all of us, Fruit of the Loom is taking on the monumental task of finding shirts for Instagram bros. Their #PutAShirtOn campaign is providing t-shirts to men whose shirts have become too shredded or ripped to wear.
Fruit of the Loom’s pseudo-naivety about the fact that men use #shredded, #cutup, and #ripped when posting shirtless selfies, really sells this campaign. By FOL’s logic, using those hashtags can only mean that the shirtless bro’s shirt is actually too ripped, shredded, or cut up to even wear.
But, rather than just making a fake PSA about this problem, FOL is also commenting on shirtless selfies telling dudes to #PutAShirtOn.
We are fully here for it.
“Failure is an option here. If things are not failing, you are not innovating enough.”