💰 OpenAI offers CPC campaigns on ChatGPT.

⚔️ Every brand needs an enemy.

👀 Starbucks and Little Caesars want you to use ChatGPT to order.

🍝 Why Prego (the pasta sauce brand) made a device to eavesdrop to your dinner table conversations.

🍭 IKEA announces meatball lollipops (real).

AI agents follow predictable biases when shopping for consumers. They rely heavily on surface-level signals such as ranking position, badges, and structured data.

For example, items labeled “Overall Pick” are disproportionately favored, while “Sponsored” tags can reduce selection rates, even when the underlying product is identical.

Here are the key biases to be aware of:

• Position bias: Higher-ranked items get disproportionate attention.
• Badge/label bias: “Best” or “recommended” tags strongly influence selection.
• Anti-ad bias: Sponsored labels may reduce trust.
• Model-specific bias: Different AIs favor different products.
• Data clarity bias: Well-structured, machine-readable information wins.
• Choice concentration: A few products capture most selections.

Take a closer look at the data at Science Says.

It might not be your copy.

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✨ Don’t miss the latest episode of The Daily Carnage Show, Transgressive Out-of-Home Advertising (18:45).

Shannon gives a brief history of OOH—all the way from ancient murals to Mail Pouch Tobacco barns to augmented reality. Then, we deep dive into 12 examples of transgressive OOH in the 21st century that changed or challenged how we as a public move through space and time.

Catch up on Season 2:

• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

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Burger King UK launched “Whopper of a Burger” around major UK marathons to position the Whopper as the ultimate post-race indulgence.

But instead of polished athletes, they went for real marathon runners, with their medals still on, wrapped in foil blankets, candidly hungry and relieved.

The creative even mirrors race culture, with posters displaying “finish times” for eating a burger.

Finishers could claim a free Whopper at central London locations, and “pacemakers” guided runners to a symbolic “Mile 27” at Burger King.

Weigh in on The Daily Carnage Subreddit:

• B2B lead gen and data enrichment tools: “Our team has just had an abysmal experience with Seamless.ai and we’re interested in exploring competitor. Do you have a tool you’d recommend?”
• Smash or Pass: Your Email Service Provider: “What is your ESP and why do you love it? If you hate it, what keeps you on board?”
• Using LinkedIn’s Post Inspector to Reset Cached Meta Data and Images: “LinkedIn will sometimes stubbornly associate an out of date featured image with a URL from your website. Here’s a super simple fix.”

Guinness, 1950s