You’ve heard by now how important it is to tell your brand’s story to connect with your audience. Brands that can effectively tell their story build a strong brand loyalty that keeps customers coming back for more.

We’re kicking off Monday with a killer podcast. This one is an interview with Allan Heinberg. He’s written a few shows you might’ve heard of, like Grey’s Anatomy and Sex and the City.

Basically, Allan is one heck of a storyteller. His advice will help any marketer in any industry build a stronger brand, and connect with your customers even better.

Let’s talk about dark social. It’s certainly not as ominous as its name sounds, but it’s still vitally important for digital marketers to understand. Dark social refers to social sharing that comes from outside sources that web analytics tools are not able to track. (Think Snapchat, personal email, or incognito browsing.) 

Over 70% of all web traffic referrals come from dark social. That deeply affects businesses’ ability to paint a complete picture of how content, products, or channels are performing.

How do we overcome it? Using UTM parameters and shortened links, you can shine a light on your murky data. Sites like Bitly track clicks that would otherwise become dark traffic.

We no longer have time to be bored. We stress to make it on time for yoga. We want to control everything!

These are just a few of the truth bombs that acclaimed futurist, author, and global speaker Stefan Hyttfors drops in today’s video selection.

The overarching question becomes: What’s the purpose of productivity? Look out for these key takeaways for a Monday jolt:

• Being the best could become a problem.
• The biggest health problems in the future will likely be mental disorders.
• We must learn how to live with uncertainty.