Be in The Know
- GA4 has a new report available to help you identify your most profitable audiences.
- They’re here. A new report by Razorfish shares some early insights on Gen Alpha.
- Take a look behind the success of gut-health soda brand Poppi.
- Meta’s open-source AI model can generate music based on a text prompt.
Text-Only Content is Dead
If your content is solely text-based, you won’t have a shot at beating the competition in an increasingly complex and competitive search landscape.
Visual content: Mix in original graphics and stock photos, videos, presentations, data visualizations and infographics, GIFs and memes, and even AI-generated images.
Podcasts: Promote brand awareness and take advantage of this growing channel’s impressive retention rate.
Interactive experiences: Explore brand-relevant quizzes and polls, surveys, calculators, image sliders, games, as well as interactive infographics and videos.
UGC: Reshare user-generated content (with permission) on your site, on social, in your email outreach, throughout long-form content, in your podcast and webinars, etc.
Livesteaming: Announce when you’re going live on social and via email, run paid ads and retarget customers, and authentically engage with users in a livestream.
In summary, the traditional blog isn’t going to cut it anymore. Take a closer look at Search Engine Journal.
Q for You
GoFullPage
This little Chrome extension lets you capture an entire SERP in one screenshot, so you can reference and compare results over time, create before-and-afters, test results for different users and devices, and any other application you can think of.
Is AI-generated content bad for SEO?
SEO specialist Emily B. Yost will confirm and debunk all of your AI suspicions at a live webinar, “Navigating SEO and AI: Future-Proofing Search Marketing in the Generative AI Era.”
Join The Daily Carnage on Wednesday, August 9 at 1:00 p.m. EST.
Watch
A$AP Whisky
This is the first campaign from Mercer + Prince whisky, founded by A$AP Rocky, who oversees its scrupulous production in a futuristic HQ. It’s a sensational celebration of art and luxury. Additionally, drop the link for those square whisky glasses, please.
