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Maximize Video ROI: 11 Clever Ways to Repurpose Webinar Content
The three Rs are great to remember and practice when we can. Reduce, Reuse, Recycle. What’s not to love? Whether you’re using reusable bags at the grocery store, saying goodbye to plastic straws, or even creating your very own Frankenstein’s monster in your basement with miscellaneous limbs and organs you “found.”
Okay, so maybe we shouldn’t recycle everything, but you should absolutely recycle your content to give it new life. Wistia is demonstrating how to maximize your video ROI with 11 clever ways to repurpose webinar content.
- Host webinars as evergreen content on your website. Webinars take a lot of time and effort to produce. Ideally, everyone who registered will attend, but things always change in peoples’ schedules. Keep your webinars available on your site in a dedicated place so people can watch them whenever they please.
- Write a blog post or series around webinar topics. Pick out some of the topics you covered in your webinar. These topics are great to expand upon in blogs and this offers an additional format for people to consume your content. At the very least, you can outline everything you covered in the webinar. But exploring all the avenues connected to your webinar is worthwhile.
- Create bite-sized graphics. Who doesn’t love a great infographic? The intersection of data and design is a beautiful place. Take some stats or ideas featured in your webinar and wrap them in a fun graphic that reflects your brand. Create non-intimidating bits of content that can easily be shared.
- Divide key webinar moments into short video clips. For many people, the workday is a race against the clock. A small video snippet taken from a larger conversation is a great way to give people a taste of a topic or get right to a section they’re interested in without scrubbing through a long video.
We couldn’t hit them all, so continue along for the rest.
SlideShare
It’s always a shame when a refrigerator isn’t magnetic. I mean, how else are you supposed to show off your greatest accomplishments. LinkedIn aside, of course. When you’ve invested time and energy into a webinar, don’t let your slides fall into obscurity. Keep them visible with SlideShare.
SlideShare is the go-to spot for sharing all your slide decks. Just post your presentations and they’ll be accessible for the entire web to see. Plus, the SlideShare format makes sharing your slides with your network a breeze. Dig up one of your own presentations and shed some light on it with SlideShare.
Sponsorship Opportunities
The Sistine Chapel ceiling is truly a sight to behold. Not only is it a massive, labor-intensive masterpiece that’ll leave your neck cramped after taking it all in, but it’s conveniently showcased in a location that already gets plenty of visitors.
Just imagine if you could show off your latest blog post on the ceiling instead. You’d probably drum up a great deal of confusion, but it sure would get eyes on it.
Perhaps the Sistine Chapel isn’t the right place to show off your business, but The Daily Carnage has all the eyes you’re looking for.
Just let us know what masterpiece you want to show off.
Watch
Fish
Knowing when to pivot is crucial for businesses and individuals. When circumstances change, it’s often best to change with them.
Vistaprint brings us this ad about an agile restaurateur. Her brand new burger bar took quite a turn when people got whole fish on their plates instead. Thankfully, she had the bright idea to turn it into a successful sushi spot.
