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The Daily Carnage

july 13, 2026

Reels vs. Carousels

It depends.

Be in The Know

😬 Meta removes Muse Image AI feature after intense backlash.

🌐 OpenAI is shutting down its Atlas web browser.

🔍 Google expands transparency to AI ads.

🚪 Publishers are preparing to opt out of Google search.

Instagram Reels Stats for 2026

Socialinsider analyzed 140k Instagram Reels from business accounts published between January and June 2026.

Data showed that reach, engagement, and even ideal posting habits vary significantly by account size and industry.

They’re still your best best for expanding your audience, especially for brands with fewer than 50,000 followers. But once an account grows beyond that threshold, carousel posts begin outperforming Reels for reach.

Key stats to know:

  • Reels are the top-performing format for reach on accounts with fewer than 50K followers.
  • 30–60 second Reels deliver the highest reach.
  • Reels generate more reposts than any other Instagram content format across all account sizes.
  • Hotels & accommodation, restaurants & cafés, and travel are the industries with the highest Reels engagement.
  • Larger accounts tend to have lower skip rates, indicating stronger audience loyalty.

Head to SocialInsider for more.

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Fundraisly

Fundraisly is a fundraising platform that automates the process of researching venture capital firms, building prospect lists, and sending cold emails.

You can use the platform to identify investors that match your industry, funding stage, and geography.

It analyzes a database 300k investors and millions of past deals, then recommends the most relevant prospects and potential warm introductions through a founder’s existing network.

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Don’t miss the latest episode of The Daily Carnage Show, “Brand vs. Planet: The Marketer’s AI Footprint,” to learn more about the energy, water, land, and infrastructure costs behind the tech that powers your whole stack.

🎙️ Plus, catch up on Season 2:

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Fire Away

Anthropic is ready for your hard-ball questions.

Its new initiative asks the public to submit concerns about AI (job displacement, misinformation, privacy, creativity, and safety… your pick) and promises to respond publicly.

The campaign by Mother London is built around a short film featuring real people voicing their hopes and fears about AI, reinforcing that skepticism is a normal part of the conversation rather than something to dismiss.

Anthropic says the feedback will help guide the work of its newly launched Anthropic Institute, which focuses on AI’s economic and societal impacts.

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Ads From the Past

Ads from The Past

Kodak, 1900

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