On average, most people quit their new year’s resolutions by January 10. Not us, though.
Be in The Know
- OpenAI has responded to the New York Times lawsuit.
- Google is allowing select sites to delay the phase out of third-party cookies.
- Probably nobody asked for it, but you can watch TikTok videos on your TV screen now.
- Instagram is testing a feature that would allow brands to collect and post user-generated Stories.
Your Conversion Tracking is About to Break
Google has begun the process of phasing out third-party cookies, which will conclude in the back half of 2024.
Your conversion tracking is going to break soon. Your results will suffer, the algorithm won’t be able to learn and predict accurately, and your budget will be spent inefficiently.
Here’s what you should do:
- Implement Advanced Consent Mode V2, especially if you’re subject to EEA regulations. Google will use Conversion Modeling to recover lost conversions by users who don’t consent to ads cookies, so you can keep building your audience. Do this before March if you’re in Europe.
- Implement Enhanced Conversions. Use enhanced conversions for web and for leads to recover conversions you would have missed for uplifts between 5 and 25 percent.
- Implement Server-Side Tracking. This will prevent data loss due to ad blockers, cookie restrictions, and browser limitations. Plus, it will improve tracking accuracy, page load times, and UX.
Check out The PPC Edge for the full scoop.
Q for You
Flourish
If you’re still working on that YOY presentation, transform your data into gorgeous maps, charts, and interactive stories with Flourish. The easy-to-use templates and themes can be branded and embedded in sites, documents, and presentations. Or you can craft your own if you’re savvy with dev tools.
You rang?
Who better to own Dry January than seltzer brand Bubly, which sent luxurious “press for Bubly” buttons to lucky winners in select cities today, just as verve for new habits is waning.
That means with just the lift of a little finger, a few lucky folks can get fizzy drinks delivered to their door. Drink delivery, self-care, mocktails, and luxury—this campaign hits all the trends.
