Monday: E-E-A-T describes qualities Google wants search results to demonstrate, but it isn’t a direct ranking score. Search Engine Land challenges the industry’s obsession with author bios, badges, and other superficial trust signals. Original insights, firsthand experience, useful information, and earned authority deserve more attention than trying to complete an imaginary E-E-A-T checklist. Look beyond the E-E-A-T checklist.

Tuesday: Healthcare consumers are researching more options and expecting greater transparency from the brands they consider. Building trust requires credible evidence, useful educational content, clear messaging, and digital experiences that make complicated decisions easier. For marketers, connecting these efforts and measuring meaningful engagement is especially important in an industry where privacy regulations and complex purchasing journeys can make conversions difficult to track. See what builds trust in healthcare marketing. 

Wednesday: HubSpot’s Loop Marketing framework organizes modern marketing into four stages: Express, Tailor, Amplify, and Evolve. It encourages brands to define a distinctive point of view, personalize customer experiences, expand discovery across channels, and continuously improve using performance data. AI can help accelerate the process, provided marketers give it the right context and direction. Take HubSpot’s Loop Marketing for a spin.

Thursday: Community-led marketing gives audiences a reason to participate beyond consuming branded content. Insights from Canva, beehiiv, CrowdRiff, VIASOX, and Candybox Marketing highlight the value of meaningful conversations, niche creators, customer contributions, and measuring advocacy alongside engagement. A smaller, active community can offer more value than a large audience that rarely interacts. Give your audience a reason to join in.

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Zip Drive, 1996

Answer: Florida and Texas. Both states passed laws restricting how platforms could filter, prioritize, or label users’ content, setting up a fight over editorial control and the First Amendment. In 2024, the Supreme Court sent the cases back to lower courts for further analysis. Who gets to make the rules for your feed?
For a broader look at social media regulation and what it means for marketers, catch the new episode of The Daily Carnage Show, “States vs. Social Media.”