Healthcare consumers are doing more research before making decisions. They’re comparing providers, investigating treatments, exploring health technologies, and looking for credible information long before booking an appointment or making a purchase.

And trust has a measurable impact. According to Deloitte research cited by Carney, consumers are more than twice as likely to try new healthcare products and services when trust is high.

For healthcare, health tech, and wellness marketers, credibility needs to show up throughout the customer journey, from the first search to the experience that follows.

Here’s where to focus:

• Make your claims easy to verify. Support product benefits with credible evidence, explain research accurately, and avoid promising outcomes that the data doesn’t support.
• Educate before asking for a conversion. Create content that helps people understand their options, evaluate unfamiliar technologies, and prepare informed questions for healthcare professionals.
• Speak to different decision-makers. Patients, clinicians, administrators, and procurement teams have different priorities. Adapt the depth, terminology, and benefits of your messaging accordingly.
• Make the digital experience trustworthy. Clear pricing, accessible information, intuitive navigation, and straightforward appointment or inquiry processes help your experience match your promises.
• Connect your marketing efforts. Align educational content, paid campaigns, product messaging, and landing pages so people encounter consistent information throughout their research.
• Measure what you realistically can. Direct-to-consumer brands may track purchases and repeat usage, while companies dealing with prescriptions, insurance, and provider referrals may need to rely on qualified inquiries, demo requests, and other indicators of progress.

Trust isn’t established by adding a few testimonials or credentials to a landing page. It’s built through accurate information, clear communication, and experiences that help people make confident decisions.

Head to Carney for more.

Got a business idea but absolutely no idea what the logo should look like?

Looka uses AI to generate logo concepts based on your brand name, industry, and design preferences. You can customize colors, fonts, symbols, and layouts until you find something that feels right.

It also offers a Brand Kit with business cards, social media templates, and other branded materials to help keep things consistent. A useful starting point when your brand needs an identity and your design skills aren’t quite cooperating.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

Don’t miss the latest episode of The Daily Carnage Show, here’s what we’re covering:

🔒 Apple’s secret blocklist: How Safari’s restrictions work and which ad tech companies have been affected.

📉 The impact on advertisers and publishers: Why disruptions to ad delivery and audience signals could affect campaign performance, publisher revenue, and programmatic advertising.

📊 The measurement problem: Why winning an ad auction doesn’t always mean an ad actually appeared on a user’s screen.

⚖️ Privacy vs. platform power: What happens when the company controlling the browser also operates an advertising business?

🛠️ What marketers should do next: Audit your ad tech dependencies, verify campaign delivery, strengthen your first-party data strategy, and ask vendors about their contingency plans.

Apple’s approach raises a bigger question for the open web: How do we protect user privacy while maintaining the infrastructure that supports digital advertising?

🎙️ Plus, catch up on Season 2:

• AI Is Killing Entry-Level Marketing Jobs (12:55)
• Microdramas Are Taking Over Marketing (10:43)
• AI CEOs Want to Slow Down. The AI Race Won’t. (11:39)
• Reddit Is Changing SEO & AI Search (10:55)
• The Creator Economy Rules Gaming (43:53)
• Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
• Dissecting the Brand Apology (11:35)
• Google Image Search is… Pinterest? (9:26)
• Sony & The Death of Physical Media (8:57)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

The Daily Carnage reaches decision-makers at brands, agencies, SaaS companies, and startups who are actively researching solutions, evaluating vendors, and making purchasing decisions every day.

Now, we’re opening up a limited number of Friends of The Daily Carnage partnerships for brands that want to build a consistent presence with our audience, not just run a one-off ad.

Friends get discounted sponsorship inventory, priority booking, first access to unsold placements, bonus opportunities, and performance reviews throughout the year.

Partnership levels include dedicated newsletter features, premium placements, podcast pre-rolls, classified ads, social promotion, and more.

Past sponsors include Canva, HubSpot, Salesforce, Mailchimp, Marketing Brew, and dozens of other leading brands.

Interested in reaching marketers who actually click? Reach out to get started!

Cats are notoriously good at disappearing. So Whiskas decided to put them to work finding other missing cats.

In Kazakhstan, the brand recruited neighborhood cats as tiny detectives, equipped them with miniature cameras, and sent them exploring places humans couldn’t easily reach.

AI then analyzed the footage, comparing any spotted cats against a database of missing pets. The whole operation supported Whiskas’ crowdsourced search platform, where people can upload photos of cats they’ve seen on the streets.

Finally, a job where wandering around all day and ignoring everyone counts as being productive.

Sears, 1953