Sites in Sight - Carney
The Daily Carnage

Sites in Sight

Get your sitemap right, put your bologna facemask on, and cruise in your Subaru.

Be in the Know

What is a Sitemap, and Why Does Your Website Need One in 2022?

Websites have a lot going on behind the scenes and something that can be both in the background and front-and-center at the same time is a sitemap.

What is a Sitemap?

Simply put, a site map is a list of pages of a website within a domain. It is a file where you provide information about the pages, videos, and other files on your site. It also tells search engines which pages on a site are important, helping with ranking.

Types of sitemaps:

  • An XML sitemap is the most common and usually automatically generated by your CMS or plugins like YoastSEO. XML stands for Extensible Markup Language and these sitemaps are in a textual data format.
  • An HTML sitemap is an HTML page on which all subpages of a website are listed. They usually resemble a site’s navigation bar.
  • A news sitemap helps search engines to parse and understand news content on your site.
  • video sitemap helps search engines understand your site’s video content.
  • An image sitemap assists search engines in finding the images hosted on your website.

Why Do Sitemaps Matter?

  • Sitemaps serve as a reference point for identifying relevant internal linking opportunities.
  • They’re a ‘pathway’ between your site’s content, which is how Google locates and understands it as a whole.
  • Helping you fill any gaps in your site’s content catalog, or identify older pages that need updating.

How Do I Make One?

As mentioned, most website builders and CMS will generate one and even submit your sitemap to the search engine for you. But you may also use plugins, online generators, or build one from scratch. Building one yourself might take some advanced tech know-how.

Wanna learn more about sitemaps and how to use them? Check out the full WebBuilderExperts article.

Q for You

When was the last time you reviewed your site's old pages?

XML Sitemaps Generator

So as we covered, sitemaps can have a huge impact on how your online content is picked up by search engines and ranked. But if you don’t have an SEO tool automatically generating one, you can make an XML sitemap with this free tool. The XML Sitemap Generator can help you create a sitemap file or is helpful for listing all pages available on a site.

Judge a Book by Its Cover

We all know that you shouldn’t judge a book by its cover…but users definitely judge a brand by its website.

How is your brand’s site looking?

Carney is a digital dynamic agency with an agile dev team to turn ideas and design into fully functional and innovative experiences. Let’s see how we can work together on your new site, redesign, or site optimization.

Have No Fear, Winter is Here

We’ve been digging car ads lately! Especially the ones that brag about the roads less traveled. Does anyone else drive through the snow with nervous sweats and an iron grip on the steering wheel? No? You must be a Subaru owner. This ad starts as a mini winter thriller turned into a happy snow drive.

Ads from the Past

1980, 3M

“Websites should look good from the inside and out.”

Paul Cookson


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