• Google advertisers can now opt out of Search Network.
• Check out Meta’s suite of new generative AI features.
• Is the Grand Theft Auto 6 trailer the biggest marketing moment of the year?
• McDonald’s will implement generative AI to do… what exactly?

YouTube is wrapping up the year with 10 major zeitgeist moments that shaped 2023, for better or worse. And if you had your head down this year and have no idea what some of these are, they’re linked for your edification:

1. Skibidi Toilet
2. Grimace Shake
3. Israel Palestine
4. Peaches (Bowser/Jack Black)
5. The Legend of Zelda: Tears of the Kingdom
6. Garten of Banban
7. Barbie (2023)
8. Peso Pluma
9. Artificial Intelligence
10. Flowers (Miley Cyrus)

Check out YouTube’s top songs and creators of 2023 on the blog.

Wanna be part of an experiment?

Google Notes is a Search Labs opt-in experience that lets you annotate search results for other users and illuminate your own queries with community knowledge, tips, and other useful human insights. Once you opt in, you’ll see a “Notes” button below search results in the Google app, where you can find helpful context (“This recipe was sneakily spicy, here’s how I would tone it down next time!”) Notes can include stickers, photos, and different visual styles.

Will Google Notes stick around? Who knows. But it’s part of Google’s larger project to retain human expertise in an increasingly AI-driven search experience.

Toyota’s holiday campaign isn’t exactly revelatory—there’s a vibrant young woman, a dog, a grandmother, an idyllic town—but it’s refreshing to see a truck play a role in a vignette of intergenerational womanhood.