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Top Posts of the Week
- There’s an emo Wendy’s in London after fans voted in a Twitter poll for a new look
- Google’s “Ads Creative Studio” tool is available to all businesses for creating streamlined ad content
- Five case studies of Google’s May algorithm update
- Love some sauce? Heinz UK made “spoon friez” for those needing a better Heinz sauce vessel
What We Learned
Monday: Sometimes you have to turn some weird stones to find SEO insights or sources. Search Engine Land gave advice on how to find weird stuff (FWS) for SEO projects. This includes digging around on-site and off-site channels.
Tuesday: Create content as unique as the niche brand you are. Semrush explained how to create more powerful content for competitive industries as well as small, specific ones. Hint: you won’t be able to do it unless you branch out to content supporters.
Wednesday: What makes you different from any other brand? You might be struggling to market it or still figuring out what the special thing is. Listen to this podcast about how to find your brand’s secret sauce by jotting down these 3 ingredients: your story/experiences, all of your skills, and you core values. See what overlaps or stands out!
Thursday: Time is money and no one ever has enough time. If you’re running into a thinly stretched team or lacking resources, you may need to hire some support. The Talented Ladies Club wrote about the benefits of agency consulting. Check out the 5 signs that you need to hire a marketing agency.
Join the Conversation
Ahmad asked, “How to deal with conflicts of interest with clients in the marketing business? like if you have a client from the software industry and then you get another one for the same niche and both of them have the same service for example building an eCommerce website, and same everything audiences, location …etc.”
Kaitlin posted, “đź‘‹ Hello! I’m a senior content marketing manager and our demand gen specialist reports to me. They are fantastic and I’d like to take some classes and read books on demand gen and paid ads so I can support them best. Any recommendations? Thank!”
Valerie wrote, “Anyone have examples of messaging price changes / increases? We recently updated a few prices at my agency, and I’d like to send out an email to our client list of not only the increase, but a highlight of our various new offerings/packages. Tips? Advice? Horror stories?”
Erika shared, “Love when brands/organizations get on the level of their followers ⚡️”
Clover Club
We’re in the mood for a classic!
Ingredients
- 1.5 oz dry gin
- 1/2 oz dry vermouth
- 1/2 oz simple syrup
- 3/4 oz lemon juice
- 1 egg white
- Raspberries
Steps
- Muddle together raspberries and syrup.
- Add gin, vermouth, lemon juice, and egg white. Shake it up until emulsified.
- Shake again with ice.
- Strain into a fancy shmancy glass.
Recipe by Thirsty Whale
What is on Levi’s full logo label?
c. 2 horses
Specifically, two horses pulling at a pair of pants. Levi’s has used this as a brand mark since 1892 and is still used along with the iconic red Levi’s logo.
