Be in The Know
- Google released its Holiday 100 list of most searched items.
- TikTok has launched an updated Events API for campaign performance tracking.
- These were the best and worst rebrands of 2023, according to experts.
- FigJam AI is in now available in beta and it’s free for all customer tiers.
How to Optimize Your PSI Score
In a recent Reddit thread, Google’s John Mueller offered some tips to optimize your score on Google’s PageSpeed Insights (PSI) tool, for good SEO:
- Temporarily place individual page elements—like images, scripts, or code—on a non-indexed page to isolate and test their effect on page speed. Then, optimize and make changes to your live page.
- If your optimized live page doesn’t show improvement, other factors that you didn’t isolate are limiting your score. In this case, make a copy of the live page, remove the elements you optimized in step 1, and test.
- If page speed is reasonable already, you may not need to do extensive work. Ultimately, changes should be incremental and strategic.
Check out Search Engine Journal’s write-up for more.
Q for You
PageSpeed Insights Tool
While we’re at it, if you’re not familiar with Google’s free PageSpeed Insights tool, let’s catch you up.
Get an instant analysis of your website’s page speed and core web vitals on mobile and desktop. Google will give you a score between 0 and 100, plus some opportunities for improvement in the categories of performance, accessibility, best practices, and SEO. If you’re seeing green, you’re good to go.
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