Be in The Know
🛍️ OpenAI upgrades ChatGPT search with shopping features.
💸 Shoppers slam price hikes from tariffs on social media.
🎥 LinkedIn shares technical specs and tips for video content.
📊 Infographic: All the things people use AI for in 2025.
🍽️ Luxury automakers offer dining experiences to attract customers to showrooms.
🏪 Starbucks has opened its first fully 3D-printed store.
🌯 Chipotle channels superfan energy into customizable orders with influencers.
Using The Trigger-to-Outcome Journey
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In brand strategy, understanding your Customer—the final C in the 3C’s (Company, Competition, Customer)—is crucial for effective positioning.
To position your brand as something customers truly want, use the Trigger-to-Outcome Journey, focusing on six key ingredients:
- Buying Triggers: What events push customers to recognize a problem?
- Problem: What major problem does your brand solve from the customer’s perspective?
- Context: In what situations are your products used, and what do customers want to achieve in those moments?
- Specific Actions: What steps do customers need to take to solve their problem?
- Objections: What beliefs or doubts prevent customers from buying?
- Desired Outcomes: What functional, emotional, and social results are customers seeking?
Get the full tactic from Frontera Brands.
Q for You
AI Badge
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Transparency is a huge differentiator these days.
The AI Badge is designed to assess and communicate the level of AI involvement in your creative process across audio, visual, and text mediums.
Inspired by the Creative Commons model, it categorizes work into five levels—from fully human-created (Category 0) to entirely AI-generated (Category 4).
Just answer a few questions about your creation, and the AI Badge system will assign the appropriate label, such as S-AI-1 (Sounds) or T-AI-3 (Text).
On-Demand Sponsorships
Book a Classified Ad at your convenience.
For $99, you get 200 characters to share your stuff right in this spot.
Our on-demand process lets you select your date, drop in your creative, complete your payment, and get on our calendar ASAP.
