Be in The Know
💣 X sues advertisers over alleged massive advertiser boycott after Twitter takeover.
💡 3 details advertisers need to know about the Google search ruling.
🧠 EU closes addictive design case after TikTok commits to not bring back rewards mechanism.
💨 Snoop Dogg is every brand’s dream ambassador.
👁️ e.l.f. enlists Paralympian Tas Pagonis to highlight accessible cosmetics.
Multinational vs Multilingual SEO
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Multinational SEO and multilingual SEO are often used interchangeably in discussions about global website optimization, but they have distinct differences.
Multinational websites are optimized for multiple countries.
Example: A site targeting English-speaking audiences in the U.S., UK, Australia, and Ireland could be a single English-language site or multiple localized sites with market-specific content.
- Key Considerations
- Geo-targeting
- Domains: ccTLDs vs. gTLDs, separate domains, subdomains/directories
- Schema markup for local details
- Hreflang attributes for language and region
- Localized content: Translation/localization, local info, local interests
- IP detection: Ensuring language doesn’t override users’ locations
- Challenges
- Ensuring correct site indexing
- Avoiding duplicate content issues among sites in the same language
Multilingual websites are optimized for a single country with multiple languages.
Example: A Canadian site in English and French, or a U.S. site in English and Spanish.
- Key Considerations
- Accurate translation
- Cultural relevance
- Alignment with local search intent
- Localization elements
- Schema markup: Must be localized
- Hreflang attributes: Especially with language and market targeting
- Content: Translation/localization, spelling, local info, local interests
- Concepts, entities, and keyword phrase inclusion
- IP detection: Ensuring location doesn’t override users’ language preferences
- Challenges
- Maintaining linguistic accuracy
- Optimizing for local keywords and entities
- Strong geo-targeting signals to avoid confusion
Check out the SEO action items at Search Engine Land.
Q for You
Notion2Charts
This one is a no-code, freemium app that allows you to visualize your Notion database with embeddable charts.
Notion is, first and foremost, a note-taking tool. Despite lots of customizable database options, it leaves much to be desired in the way of a visual dashboard.
Notion2Charts lets you generate and calibrate bar graphs, line charts, pie charts, radar charts, doughnuts, and KPIS to get a better picture of your data.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
Not Your Average Bear
What’s the first bite of Kraft Mac & Cheese like? A warm bear hug! From a literal bear!
In one of two new spots from the brand, a person is tenderly lifted off the forest floor and embraced by a big ol’ bear. We linger here in a rather emotional moment before we’re transported back to the dinner table.
It’s almost as if this concept was born out of a tried-and-true brainstorm prompt worth revisiting: “What’s the experience of this product like? How does it make you feel?”
Try it out if you need a creative exercise today.
