Do Ya Know?
Netflix changed its social bios to this message: "ALL EPISODES OF STRANGER THINGS ARE NOW PLAYING." What was the fan theory that shook the Internet this week?
Trending Stories
ADS
🚗 Uber Advertising announced an interactive, destination-specific ad format.
🔮 What ads in LLMs could look like by 2027.
👀 Why your Google Ads might still be appearing on X.
❗ Amazon’s “Buy For Me” button is featuring brands’ products without permission.
AI
😡 OpenAI’s rumored acquisition plans for Pinterest spark fury.
🤖 Study: 37% of consumers start searches with AI instead of Google.
🧠 Judges, farmers, and medical patients are pushing the limits of AI.
VIDEO
🎧 Spotify is slashing monetization requirements for video podcasters.
🤪 Is brain-rot TikTok cringe yet?
BRANDS
🍬 How Hi-Chew is targeting Gen Z with IRL activations.
🖍️ SanDisk just made USB drives look like whistles and crayons.
👟 Decathlon transforms returns policy into a commitment tool for New Year’s resolutions.
🎬 Warner Bros rejects revised Paramount bid, sticks with Netflix.
What We Learned
Customer lifetime value (CLV) tells you how much revenue you can expect from a customer over the entire time they do business with you.
Since acquiring new customers is expensive, it helps you understand whether that investment actually pays off, especially when compared to customer acquisition cost. Retaining customers with high CLV is usually far more profitable than constantly chasing new ones.
The Conversation
Chelsea posted: “I am curious if anyone else has seen an AI Agent be flipped on in their Meta DMs of a business page. I first noticed it with Instagram. I cannot find in settings where to turn this off. The AI is giving our customers false information and a bad link. Does anyone have a clue?”
A Carney posted: “I have a client whose Google Business Profile is verified, but anytime I try to view their performance stats or add a post through the profile itself, I get a “verification processing” message. Has anyone experienced this before?”
Darlene posted: “I came across this exposé looking into the practices and pricing packages of food influencers. What are your thoughts on these restaurant/creator relationships? It may be fraud according to the FTC, but is it dishonest? Does it matter what industry we’re talking about?”
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Huffy, 1970
Did Ya Know?
Answer: Conformity Gate.
Like it or not, the finale really was the true end of Stranger Things. Here’s why so many fans were convinced a secret episode would drop on Jan. 7.
