Be in the Know
- Ocean Spray explains its “upside-down” label with some science
- Hormel made bacon-scented wrapping paper in partnership with rapper Coolio (sweepstakes are closed but the video is worth a watch)
- Wine and spirit brands are warning of booze shortages this holiday season
- Cadbury brings back their Secret Santa Postal Service for London, Edinburgh, Liverpool, Manchester, and Birmingham
4 Survey Tips for Customer Insights
Customer satisfaction surveys are an essential tool for a brand. Marketers want to read minds, but asking a question directly is their best bet to knowing what’s working for users. With the feedback surveys generate, you can improve a product, service, and overall customer experience. What’s better than that? Here is how to make sure your surveys are helpful to you without being annoying to your users.
- Keep It Short and Sweet: It’s not just about cutting the character count from your users’ answers – you also need to remove wordiness from your questions. Survey length is also crucial for keeping abandonment rates low. If you can give users a heads up (i.e. a 5-minute survey), that can help set expectations.
- Try to Ask One Question at a Time: It’s easy for marketers to want to ask one question after another (or a bunch of follow-ups). Give people time to think through a single question before moving on to any further possible ones.
- Yes/No Questions Are Your Friends: Yes/no questions require little time commitment and are straightforward. Not only are yes/no questions easy to answer, but they also make your segmenting and data tracking easier to manage.
- Offer Some Incentives: People don’t like to give things up, especially data, for free. There are a lot of ways you can entice your users with things like gifts, discounts, giveaways, or credits. In most cases, it makes sense to entice customers to answer your survey.
Check out the full Influencive post for examples of customer satisfaction surveys that have worked for other brands.
Q for You
Storytime: SaaSOptics + Chili Piper Concierge
With 60-70% of their inbound demo requests never making it to a booked meeting, Bryan Schuler, ABM and Marketing Operations Manager at SaaSOptics knew that a change was needed. Their inbound scheduling process required SDRs to go back and forth with prospects to qualify and schedule a meeting before they ever spoke with an Account Executive.
Bryan implemented Chili Piper’s Concierge solution which allowed inbound prospects to book a meeting time in the correct AE’s calendar immediately after filling out their demo request form. Behind the scenes, Chili Piper qualified the lead, routed it to the correct AE, and booked the meeting in their calendar.
Since implementing Chili Piper, the SaaSOptics team has seen their booked rate on inbound demo requests increase from 40% to 90%, resulting in 4x more sales meetings and double the amount of inbound pipeline per month.
One more tip for getting the best possible customer feedback: ask them right at the source.
Scalemail Polls is a polling system that can be built into your existing email, site, or newsletter, so you don’t have to use a third-party site to get responses. Let us show you how it’s done!
Ask us for a Scalemail Polls demo for more information.
A Farm Hitting in the Feels
Who is chopping onions?? Watch this short film at your own risk, because this might bring on some tears. We told you about Chipotle’s campaign to support young farmers earlier last week with their Carhartt clothing collaboration. But they didn’t have to hit us this hard over Thanksgiving. Granted, it has the internet a little divided as far as why Chipotle put out this ad, but we love it regardless. This ad will have you missing a farm you didn’t leave behind.
Ads from the PastAds from the Past
1958, American Dairy Association
“Those who asks a question is a fool for a minute. Those who do not ask is a fool for life.”