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New Instagram stats just dropped 🔥

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Instagram Stats You Should Know

Instagram. You know her, you love her… but did you know these 2024 stats?

  • A cross-platform strategy is essential. Only 0.2% of Instagram users are unique to the platform.
  • Loosen up. 64.8% of users look for funny or entertaining content.
  • Your future customers are here. Instagram has over 2 billion monthly active users.
  • People are spending more time on the platform. US adults spend 33 minutes per day on the platform, up 3 minutes from last year.
  • It’s a near-even split. The platform has slightly more male users (51.8%) than female users (48.2%).
  • It’s mostly hip. 60% of the user base is aged between 18 and 34.
  • Ad reach is growing. There is a 12.2% year-over-year increase in ad reach.
  • Feed ads have a higher CTR than Story ads. Feed ad CTR ranges from 0.22% to 0.88%.
  • Spend is on par with other platforms. The average cost-per-click (CPC) is $0.00 – $0.25.
  • Conversion rates are going up. The average conversion rate for top-performing brands was 1%.
  • Story reach is increasing. Brands with under 10k followers experienced a 35% in Story reach rate.
  • Front-load your Stories. Story retention rate starts to dip below 75% after the seventh frame.
  • Are you Reeling yet? Reels see an average reach rate of 30.81%.
  • The gold rush is over. There was a 25% decline in Reels engagement over 2023.
  • Show your stuff. 70% of shoppers look to the platform for their next purchase.
  • Collaborate with creators. 80.8% of marketers plan to use it for influencer marketing in 2024.

Check out SproutSocial for a robust list of Instagram stats to know.

Q for You

Did your Reels get less engagement over time last year?


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2024 Marketing Trends Report

Download the 2024 Marketing Trends Report to start leveraging the right channels for your brand.

Tried and True

Rockstar Energy Drink’s new campaign, “You Can Own Any Moment,” is built around a powerful science-based claim to bolster sales of its new Rockstar Focus line.

A proprietary test of the brand’s formulas with 80 subjects found that ≥160 mg of caffeine provides feelings of “increased alertness and reduced tiredness for up to 5 hours.”

It’s a significant data point that, along with an updated visual identity and video spot, is sure to resonate with increasingly wellness-minded consumers seeking to live their “best life.”

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Ads from the Past

A woman wearing a fur coat and holding glass bottles of Canada Dry products. "When Ann-Margret entertains she gives you her best."

Canada Dry, 1969


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