You know the deal. If we aren’t on social media, we’re texting someone. Texting saves us from awkward situations and keeps our minds occupied while on the toilet. (We’ve all be there, right? Right??) And, if you ran into a light pole while texting, well, we’ve been there, too.
But seriously, it’s conversing made quick ‘n’ easy, which becomes another nifty outlet for marketers to reach consumers. Told ya, Mom. Texting isn’t useless, it’s powerful.
In Today’s Listen, marketing education duo, Neil Patel and Eric Siu weigh in on how to leverage SMS marketing – from optimizing campaigns to increasing open rates.
- SMS can be sent out as a reminder for your customers for marketing campaigns or webinars
- Be responsible and respectful in your SMS campaign (spammy = bad news bears)
- Leverage SMS marketing and provide value for your customer to increase open rates
Get Your Content in Google’s Answer Box
Google is getting good at understanding the questions you’re asking and actually giving an answer. (Sorry Siri, Google’s got you beat here.) You may have even noticed the answer box that appears when you search certain questions.
That answer box is called a Featured Snippet, and getting your content to land there can result in a huge boost of traffic to your website. That’s what we’re always looking for.
Today’s Read is going to help get your content to land there. Here are some of the tips:
Then, optimize your content to answer that question in a way that Google understands:
- State the question verbatim on the page
- Use a heading tag for the question
- Clearly answer the question in a few sentences
- Use one page to answer one question
That’s the gist of it, but this article goes waaayyy deeper.
Fake Heinz Ads Become Real
We’re big fans of the show Mad Men. It’s actually the inspiration behind our Ads from the Past section that you see in every Daily Carnage.
When we heard that Heinz was going to use the ads that Don Draper pitched in an episode (for real, for real), we couldn’t wait to see them for ourselves.
So, how did Heinz get to the point where they agreed to use these fictitious ads? That’s what you’ll find out in today’s Watch. It’s a quick interview with the Chief Creative Officer of the agency behind the real-life ads.
“We have all made bad work. Why don’t we talk about it more? I think the humility to say ‘I blew it’ is the hallmark of a great leader.”