The Boring Newsletter - Carney
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The Boring Newsletter

We have the hacks to make your content less like snoozeville

How to Drive More Traffic to Your Website with These 11 Types of Blog Posts

Blogging gives people a reason to come back to your site on a regular basis. Is there really a better reason to start blogging? No. No there isn’t.

Maintaining interest and driving engagement is a whole other ballgame, though. And as usual, Neil Patel has the answers. He’s giving 11 ways you can deliver great content to your audience while keeping them on their toes as well.

Let’s get to it.

1. Informative Guides. People love “how-to” blogs like Jim loves Pam. This is because when people are scrounging for answers or want to learn how to do something, they literally type “how to…blah blah blah” into Google.

2. Video Blogs. For those who have trouble translating thoughts into written words, vlogs can be your go to. It has the potential to increase organic traffic by 157% and increase time on site by 105%.

3. Guest Posts. Preferring to only write content for your own site opposing someone else site is a big mistake, huge. Getting featured on another website is an awareness win. You get exposed to a new audience, plus, building backlinks through guest posting will help drive more traffic.

4. Long Blogs. Longer posts mean more links, images, and keywords. A good rule of thumb is a 1500-word minimum. Use short sentences, headers, and visual elements to break up your content.

5. Lists. This type of blogging is an awesome way to serve content that’s straightforward and organized. A little tip, vary the number placement in the headline.

For example, 21 Ways to Prepare Chicken or How to Travel on a Budget with These 3 Tips.

6. Product Reviews. You could review your own products but people know you aren’t going to say anything bad about your product. So maybe experiment with things from an industry standpoint.

For example, review a tool that’s widely used in your industry. Stay relevant, discuss specifications, and explain benefits within your reviews.

Okay, we saved 5 blogging formats for you to discover on your own. You know what to do!

3 Eye-Opening Content Hacks for ‘Boring’ Businesses

Raise your hand if you work in a ‘boring’ industry and that makes content creation difficult.

Put your dang hand down! If you think your ‘boring’ industry is making content creation difficult, you’re just looking at your industry wrong. But the good news is, PostFunnel put together a few ‘hacks’ (marketers really gotta stop calling everything a ‘hack’) to help you get the most out of your ‘boring’ company’s content.

Here goes nothin’…

Hack #1: Forget Exciting — Think ‘Useful & Interesting’
You aren’t Red Bull. Stop trying to make your brand Red Bull. Once you accept that fact, you’ll be better off.

Let’s say, for example, your brand sells trash cans. Not particularly exciting, right? You could absolutely create a wild Red Bull-style event that involves people sledding down a mountain on trash can lids. But, is it going to get people to buy your can? Probs not.

Instead, focus on creating useful and interesting content for your audience. That brings us to point numero 2…

Hack #2: Actually Become Useful & Interesting
The first step to becoming useful and interesting is knowing your target persona. This step will help ensure your content will resonate with your audience. Remember, the entire world isn’t your audience. Your entire industry isn’t even your audience.

Next, ask your audience what kind of content they want to read about from you. Simple, right? Use surveys, social media, emails, and whatever else to get in touch with your potential audience.

For the sake of time, we’re gonna skip the third hack (even though it’s the best hack), and jump right to awesome examples of boring companies creating killer content…

Company: Parking Garages (how boring is that?)
Content: Interactive Microsite “Battle of the Sexes

Company: Business Insurance
Content: Interactive Microsite “Work Life Balance

Company: Home Security
Content: Interactive Microsite “How to Defend Your Home Like a Castle

Smash the button below to read more (especially Hack #3 about brainstorming content ideas that aren’t boring) ↓↓↓

Because Of Her

You know Dwayne ‘The Rock’ Johnson, right? He’s a big dude, muscular, a “man’s man.”

So, of course, you’d never expect The Rock to have a woman’s voice, right? Well, that’s just what HBO did as part of its newest campaign, “Because of Her.”

HBO created a series of ads that showcase the amazing women behind the shows they make. In this one, HBO features the Director of Ballers, Chloe Domont, in her element. Chloe is working with an editor to find the right take of a scene they shot. It starts with her voicing over The Rock’s lines while he acts them out.

It’ll no-doubt catch the attention of “Ballers” viewers…and really anyone who recognizes The Rock (which is everyone).

Big ups to HBO for this campaign.

“People don’t buy what you do, they buy why you do it.”

Simon Sinek

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