The Case for Vodcasts - Carney
The Daily Carnage

The Case for Vodcasts

All roads lead to video.

Be in The Know

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🫰 TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate Google dollars.

🎙️ Apple Podcasts announced a new in-app chart on the browse page for Series.

📱 Samsung reigns supreme in the smartphone market.

🦷 Kate McKinnon promotes Philips Sonicare in a new campaign.

🤑 Lyft announced new partnerships to boost its measurement capabilities across its network.

📈 Infographic: The surging value of the Magnificent Seven.

🚂 Amtrak’s luxurious new marketing strategy.

⭐ Microsoft gives Copilot a voice and vision in its biggest redesign yet.

🥃 Hotel Tango and Swiss Miss made cocoa-flavored whiskey.

Firefly An oil painting of a whiskey glass containing whiskey with marshmallows. 77849

Video Podcasts Are On The Rise

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Vodcasts, or video podcasts, are rapidly growing in popularity.

Here’s the data:

  • 33% of respondents claim they like to actively watch a video podcast, up from 30% in 2022.
  • Another 31% of podcast consumers express a preference to listen to a podcast while the video is playing in the background or minimized.
  • The Spotify content library includes over 250,000 video podcasts, up from 100,000 in 2023.
  • On Spotify, over 170 million users have watched a video podcast to date.
  • In the US, close to one in three podcast monthly active users on Spotify engage with video.

Check out the comprehensive report on 2024 podcast statistics by Backlinko.

Q for You

Are vodcasts part of your brand's content strategy?

NotebookLM

NotebookLM

👀 Sponsor this spot to share your product or service with our community.

If you’re managing large datasets for a project, try uploading your sources to Google Labs’ NotebookLM in order to:

  • Ask follow-up questions; NotebookLM will cite relevant quotes from the experts in your material.
  • Generate study guides, briefing documents, and summaries.
  • Turn your documents into deep-dive audio discussions between two bantering AI hosts.

This is a dynamic and interactive way for the busy researcher to better understand source material.

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Let’s get it on the calendar.

Johnnie Walker x Squid Game

Days Are Numbered

…until Squid Game is finally set to return to Netflix for a second season this December.

Yesterday, Johnnie Walker green-lighted (lol) a special version of its Black Label line featuring Easter eggs for fans of the violent Korean satire, like the Striding Man logo, the iconic green tracksuit, and randomized numbers from 1 to 456 (IYKYK).

The release corresponded with a Times Square takeover at 4:56 p.m, a Korean-inspired “456 cocktail,” and a global, co-branded Netflix campaign. Johnnie Walker will also be the official sponsor of “Squid Game: The Experience” in NYC.

Squid Game is on the bloodier side for a brand partnership, but this one is just cool enough to work.

Ads from the Past

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Hoxy Corporation, 1970s

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