Do Ya Know?
The #Deinfluencing trend has over 60 million views on TikTok. Which of these brands has been affected?
Top Posts of the Week
- Instagram had added a new Lead Form option for business profiles.
- Showcase your Facebook and Instagram acumen with one of Meta’s 5 new Business Certifications.
- Luxury jewelry brand Tiffany is dipping a toe in the footwear category with an iconic Nike partnership.
- Instagram’s co-founders will launch Artifact, a “TikTok for text.” You can sign up for the waitlist today.
What We Learned
Monday: In-game advertising (IGA) is a growing, affordable, and low-competition opportunity for brands who want to explore campaigns outside their usual scopes. IGAs offer more engagement than social posts, an incredible reach, and tons of customization potential—from static to dynamic to entire games built for brands.
Tuesday: With Apple Business Connect, you can claim your small or enterprise-level business locations and begin optimizing the information displayed to over 1 billion users across Apple Maps, Messages, Wallet, Siri, and more. Here’s how to get started.
Wednesday: Successful creators on YouTube have leveraged three strategies to mobilize audiences. First, they channel the power of niche communities. Second, they adapt their content across multiple formats to follow the appetite du jour. And finally, they invest in infinitely watchable Shorts.
Thursday: Meta descriptions may not have much bearing on your SERP ranking, but a good one can drive up your clickthrough rate and make Google take notice. Make sure your meta descriptions are relevant, 155 characters or less, written in active voice, feature a call to action, and include focus keywords.
Join The Conversation
Abbey asked, “Has anyone had experience partnering with a meme account?”
A group member asked, “How important is constant SEO management to a website?”
Erin asked, “Does anyone know what kind of magic is required to remove yourself as an admin on a client’s Facebook page(s)?”
The OK Computer
This week, The Verge’s series in partnership with the Computer History Museum gave all of us at Team Carney an appreciation for Apple’s quickly discontinued “Lisa” computer, which launched in 1983.
Lisa gifted us the “OK” command—in lieu of “DO IT” (lol)—and was one of the first personal computers to present the metaphor-based graphical user interface upon which so much of our relationship with technology has been built. Thanks, girl. Check out the full story at The Verge.
Game Day Cocktail: Kansas City Ice Water
Ingredients
- 1 ounce gin
- 1 ounce vodka
- ½ ounce lime juice
- ½ ounce triple sec
- 3 ounces lemon-lime carbonated beverage
Steps
- Combine the gin, vodka, lime juice, and triple sec in a shaker with ice.
- Shake, and strain into a chilled pint glass with ice. Pour in lemon-lime soda, and serve.
Ads from the Past
Honda, 1966
Did Ya Know?
Answer: Dior.
While no brand appears to be safe from the #deinfluencers right now, the luxury beauty brand seems to have lost some TikTok clout this week as creators slammed its pricey lip oils in “anti-haul” videos. Keep an eye on this trend, which seems to target products that go a little too viral.
