Be in The Know
š§ OpenAIās latest features take direct aim at the app store model.
š Armani built a brand designed to outlive him ā now comes the real test.
š Senior marketing recruitment is bouncing back, with most top roles going to external talent.
š Visual SEO is changing for the AI search era.
š¬ Cakes Body is turning founder-led marketing into owned entertainment.
š„¾ Dr. Martens is plotting its comeback.
š° AI-powered content farms are raising new questions about media trust.
Discovery is Everywhere
The old student journey was easy to draw: see an ad, visit the website, inquire, apply, enroll.
Real students were never quite that predictable. Now, the path is even more fragmented. Prospective students are discovering institutions through search, social platforms, peer communities, video, Reddit, and increasingly, AI tools. A September 2026 survey of 1,518 prospective and recently enrolled students found that 87% had used an AI tool for education research or considered doing so, while TikTok and YouTube were slightly more likely than traditional search engines to introduce respondents to a university they hadnāt previously considered.
That means education marketers need to:
- Show up across the platforms prospective students actually use.
- Understand how different channels introduce and influence consideration.
- Create content for search, social, video, communities, and AI discovery.
- Keep positioning consistent even when the format and platform change.
- Connect the dots between interactions instead of treating every channel as a separate journey.
Students may take a winding route to your institution. Your marketing system needs to keep up.
Head to Carney for more.
Q for You
How did you discover the last thing you seriously considered buying?

Dorik
Need a website but donāt feel like becoming a web developer first?
Dorik lets you generate a full website with AI, then customize it with a no-code drag-and-drop editor. You can generate copy and images, choose from templates and UI blocks, and handle things like hosting, SEO, forms, and analytics in the same place.
Itās basically a website builder for people who want to build a website without making ālearn to codeā their next personality trait.
Now Streaming
Ā
Donāt miss the latest episode of The Daily Carnage Show to explore AIās impact on entry-level marketing jobsāand the potential talent pipeline crisis that could follow.
Companies are already hiring fewer junior employees as AI takes over foundational tasks. But those āboringā tasks are also where marketers develop judgment, critical thinking, strategic instincts, and creative voice.
So what does an entry-level marketing job look like when AI can handle much of the routine work? And how do we make sure we arenāt optimizing ourselves into a future shortage of experienced marketers?
Shannon breaks down the entry-level talent crisis, the rise of AI-native marketers, the importance of mentorship and apprenticeship, and what young marketers can do to build real expertise in an AI-first world.
šļø Plus, catch up on Season 2:
- Microdramas Are Taking Over Marketing (10:43)
- Meta Muse Will Change How We Use the Internet (11:53)
- AI CEOs Want to Slow Down. The AI Race Wonāt. (11:39)
- Reddit Is Changing SEO & AI Search (10:55)
- The Creator Economy Rules Gaming (43:53)
- Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
- Dissecting the Brand Apology (11:35)
- Instagramās Controversial New Logo (10:34)
- Google Image Search is⦠Pinterest? (9:26)
- Sony & The Death of Physical Media (8:57)
šļø Now streaming onĀ Youtube,Ā Spotify,Ā Amazon Music, andĀ Apple Music.
Join The Carnage Community š¤
Letās take this party outside of the inbox, Carnies!
Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.
- š¬ Join r/TheDailyCarnage on Reddit
- š Join The Daily Carnage Facebook Group
š See ya there.

š Agency Office Hours with Carney
Got a marketing problem youāre trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?
Every Friday, weāre clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.
Bring your questions. Weāll bring our experience.
Whether youāre trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what youāve got going on.
No pitches. No obligations. No sales deck. Seriously.
Just a free 30-minute conversation with the team behind The Daily Carnage.
š Reserve your Office Hours session now.
Pre-Roll Sponsorships Now Available ā
šļø The Daily Carnage Show is growing!
So, weāre excited to share a new sponsorship opportunity.
Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.
š§ Podcast advertising is one of the highest-performing brand channels:
- 60%+ of listeners say theyāve searched for a product after hearing it on a podcast.
- Podcast ads consistently outperform display ads on engagement and recall.
- Pre-roll ads are among the most-heard placements, with the strongest completion rates.
š£ļø This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when theyāve got their listening ears on.
Interested in sponsoring an upcoming episode? Reach out and letās build something together.

A Strangerās House
What happens when the American dream starts looking a little less dreamy?
In A Strangerās House, director ChoÄnn mixes archival footage with surreal imagery to explore ideas of identity, belonging, and the changing experience of living in America.
Glossy images of fashion, suburban life, and American culture sit alongside war, destruction, and political imagery, creating a pretty unsettling contrast.
Itās less of a traditional campaign film and more of a visual mood piece that leaves you with plenty to think about.
Ads from the Past

Kleneex, 1967



