📄 Re: Creator scandals and morality clauses.

📺 Jake from State Farm gets a Netflix crossover.

🔄 Google is bringing back Data Studio.

🌀 When will the sales funnel finally die?

💼 How LinkedIn became a top source for LLMs.

💊 You can scan expired Tylenol to unlock a code to switch to Advil.

Animation in emails can significantly enhance engagement, but only when it is intentional, lightweight, and aligned with the message.

A well-placed animated element can guide the reader’s eye, highlight key offers, and even showcase multiple products in a single visual sequence. And motion can help tell a story faster than static images, improving CTR and conversion rates when done right.

But it’s not a guaranteed win.Oversized files, excessive motion, or irrelevant visuals can hurt deliverability, slow load times, and distract from the core message. Keep it small, limit frames, and ensure the first frame communicates the essential message… just in case it doesn’t render.

Here’s a cheat sheet:

• Capture attention quickly with subtle, purposeful motion.
• Highlight key CTAs, products, or promotions.
• Keep file sizes small to avoid spam filters and slow loads.
• Limit frames and complexity (like short GIF loops).
• Ensure the first frame communicates the message clearly.
• Avoid overusing animation. It should support, not distract.

Head to Martech Zone for a closer look.

Legitify is a legal-tech platform that lets you notarize documents remotely through a secure digital workflow, so it’s especially helpful for cross-border use cases.

Complete the identity verification, upload your documents, and get a scheduled session with a certified notary via video to get your legally notarized documents delivered electronically or physically.

✨ Catch up on Season 2 of The Daily Carnage Show:

• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Spotify, Amazon Music, and Apple Music.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

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To promote the launch of Purga Studios’ AI division, GUT Mexico City developed a campaign to showcase visually stunning, cinematic films—all created entirely with AI.

The gag is… all of the dialogue is Lorem Ipsum. Meaningless placeholder text. Why?

Tech can produce flawless visuals at scale, but without a strong idea, the output lacks substance. In short, storytelling is still everything.

This is an interested way to position Purga Films as an enabler of human creativity, not a usurper.

Weigh in on TheDailyCarnage Subreddit:

• Smash or Pass: Your Email Service Provider: “What is your ESP and why do you love it? If you hate it, what keeps you on board?”
• Using LinkedIn’s Post Inspector to Reset Cached Meta Data and Images: “LinkedIn will sometimes stubbornly associate an out of date featured image with a URL from your website. Here’s a super simple fix.”
• Tracking Set Ups for Ads: “Who do you use to set up event conversions in Google/Meta and GA4 when you onboard a new client?”

General Electric, 1951