Be in The Know
📄 Re: Creator scandals and morality clauses.
📺 Jake from State Farm gets a Netflix crossover.
🔄 Google is bringing back Data Studio.
🌀 When will the sales funnel finally die?
💼 How LinkedIn became a top source for LLMs.
💊 You can scan expired Tylenol to unlock a code to switch to Advil.
A Guide to Animation in Emails
Animation in emails can significantly enhance engagement, but only when it is intentional, lightweight, and aligned with the message.
A well-placed animated element can guide the reader’s eye, highlight key offers, and even showcase multiple products in a single visual sequence. And motion can help tell a story faster than static images, improving CTR and conversion rates when done right.
But it’s not a guaranteed win.Oversized files, excessive motion, or irrelevant visuals can hurt deliverability, slow load times, and distract from the core message. Keep it small, limit frames, and ensure the first frame communicates the essential message… just in case it doesn’t render.
Here’s a cheat sheet:
- Capture attention quickly with subtle, purposeful motion.
- Highlight key CTAs, products, or promotions.
- Keep file sizes small to avoid spam filters and slow loads.
- Limit frames and complexity (like short GIF loops).
- Ensure the first frame communicates the message clearly.
- Avoid overusing animation. It should support, not distract.
Head to Martech Zone for a closer look.
Q for You
Are animations part of your email content strategy?
Legitify
Legitify is a legal-tech platform that lets you notarize documents remotely through a secure digital workflow, so it’s especially helpful for cross-border use cases.
Complete the identity verification, upload your documents, and get a scheduled session with a certified notary via video to get your legally notarized documents delivered electronically or physically.
Now Streaming

✨ Don’t miss the latest episode of The Daily Carnage Show, Transgressive Out-of-Home Advertising (18:45).
Shannon gives a brief history of OOH—all the way from ancient murals to Mail Pouch Tobacco barns to augmented reality. Then, we deep dive into 12 examples of transgressive OOH in the 21st century that changed or challenged how we as a public move through space and time.
Catch up on Season 2:
- Your Brain on AI (12:33)
- Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
- Ethics in the AI Era (18:33)
🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.
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It’s All Latin to Me
To promote the launch of Purga Studios’ AI division, GUT Mexico City developed a campaign to showcase visually stunning, cinematic films—all created entirely with AI.
The gag is… all of the dialogue is Lorem Ipsum. Meaningless placeholder text. Why?
Tech can produce flawless visuals at scale, but without a strong idea, the output lacks substance. In short, storytelling is still everything.
This is an interested way to position Purga Films as an enabler of human creativity, not a usurper.
r/TheDailyCarnage
Weigh in on The Daily Carnage Subreddit:
- The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”
Ads from The Past

General Electric, 1951


