For Immediate Release - Carney
The Daily Carnage

For Immediate Release

Ledes and leads.

Be in The Know

8 Elements of a Solid Press Release

Whether or not you’re the PR point person for a brand, you may find yourself with the task of writing a press release. If you’re new to the genre, don’t worry.

The press release follows a simple formula:

  1. Add your contact information to the header.
  2. If your announcement can be published upon receipt, add “For Immediate Release” to the top. If it should be held until a date and time, specify that with an embargo.
  3. Summarize your news with a concise title and an italicized subheading that adds more context.
  4. Open with a precise lede (who, what, where, when, and why).
  5. Provide two to three paragraphs of context, and include quotes from stakeholders.
  6. Share relevant facts and/or figures in bullets.
  7. Include your company boilerplate description and logo at the bottom.
  8. End your press release with three pound symbols (###). It’s tradition!

Check out HubSpots guide and templates to draft your press release.

Smash or Pass πŸ‘ / πŸ‘Ž

What do you think of these AI-generated fonts?

AI generated fonts


Boost your earned media efforts with an easy, drag-and-drop press release builder. Prowly helps you build visually engaging and interactive press releases, generates target audiences, connects you to an expansive media contact database, and distributes your content directly.

We Click

If you have a piece of content, a savvy tool, or a handy resource that illuminates the marketing biz, we might be a good fit. Sponsor The Daily Carnage to connect with our community.

IKEA 2023

Set The Table

Ikea’s heartwarming Ramadan campaign tells the story of a young boy who sets the Iftar table with a special item for every family member with so much care that he can’t stay awake to break fast.


Ads from the Past

Hostess, 1982

Hostess, 1982


Get the best dang marketing newsletter in your inbox on the daily. Subscribe Β»

Related Posts