👻 Snapchat’s CEO publishes an open letter about the app’s slowing growth.

🎵 TikTok shares new data on Search Ads for incremental growth.

🌍 And Google shares trends and tips for 2025 holiday travel.

🎙️ By popular demand, Google’s Gemini app now supports audio file uploads.

🥞 Cracker Barrel suspends restaurant renovations following logo controversies.

🥛 “Got Milk” celebrates 30th anniversary of the milk mustache.

✨ New emojis will include Bigfoot, orca whale, treasure chest, and more.

YouTube’s latest Culture & Trends report, “The Next Generation of Creativity: A Maximalist Moment Reshaping Culture,” explores how younger audiences (especially teens) are redefining content through creative maximalism.

This generation has grown up with YouTube as a constant and thrives on participatory, networked media. Rather than just consuming content, they actively shape it, curate it, and remix it.

Here are four defining elements of creative maximalism:

1. Audio/visual complexity: Dense layers of info and rapid-fire editing that pack content with visual and auditory stimuli.
2. Narrative co-creation: Decentralized storytelling where fans and creators jointly drive sprawling worlds, characters, and plot lines.
3. Internet-referential: Humor and ideas built on nuanced layers of online in-jokes, memes, and layered cultural nods.
4. Globally influenced: Fusion of cultural references from around the world, creating mashups that transcend local contexts

Calc’d looks like your average calculator, but once you start crunching numbers, you’ll find Easter eggs, hidden achievements, and light roasts about your calculating habits.

But the coolest thing about Calc’d is that it gives you your “year in numbers,” breaking down your math personality with cards like Stupidest Calc, Midnight Math sessions, and Operator Bias.

It’s like Spotify Wrapped, except you might wanna keep it to yourself.

You know we love a campaign built on a simple observation.

Heinz latest global campaign, created with Rethink, highlights the visual connection between fry boxes at restaurants worldwide and the brand’s iconic keystone logo.

By drawing out this design quirk, Heinz positions fries and ketchup as an inseparable duo.

The campaign spans 8 major markets, running across OOH, social, influencer, and earned media, with added fuel from a global Uber Eats partnership offering half-price ketchup with fry orders.