• “Ice cream so good!” and other weird social media trends.
• Twitter’s haphazard rebrand to X has retired the blue bird logo.
• Infographic: See if you’ve made any of these 21 common website mistakes typical of small biz.
• Search Engine Journal tested a 4-day work week. Here’s how it went.

Monday: When done right, mass SMS marketing has higher response and read rates than email, allowing you to nurture your leads with personalized, two-way messaging at the right cadence. Here’s how to use them.

Tuesday: According to new research by Pinterest and System1, emotional digital ads drive brand lift and recall. Consider following these tips to develop ads that are more likely to engage audiences on Pinterest.

Wednesday: Here’s how to fine-tune your email programs before the holidays hit.

Thursday: Shopify is meant for users who don’t necessarily have the skills to build an ecommerce site from scratch. But if you’re looking for a more flexible platform, you should consider WordPress. 

Ambra asked, “Has anyone here had success with running campaigns solely on YouTube TV?”

Renee asked, “I’m looking for inspiration for e-commerce pop-ups. Seen any good brands that do something unique or extremely attention grabbing?”

Heather asked, “What are some fun 404 pages you’ve come across recently?”

Kristi asked, “Anybody else waiting as long as possible to update their social icons on their site?”

Register for “Navigating SEO and AI: Future-Proofing Search Marketing in the Generative AI Era” on August 9 at 1:00 p.m.

Join Carney’s SEO Specialist Emily B. Yost and editor of The Daily Carnage, Shannon Sankey, to discuss how AI is reshaping the search experience and get your SEO questions answered.

Ingredients

• Crushed ice
• 1 tbsp lime juice
• 2 oz tequila blanco
• 6 oz sparkling mineral water, like Topo Chico
• Lime wheels and bendy straws

Steps

1. Fill a glass one-half full with crushed ice.
2. Top with fresh lime juice, tequila, then the sparkling water.
3. Garnish the glass with a lime wheel and drink with a straw.

Recipe by The Pioneer Woman

Answer: 150 million.

That’s right, it took more money to market the Barbie movie than to make it.