🤖 5 questions marketers have about Sora and the synthetic social era.

▶️ Meta is testing skippable ads on Reels, borrowing from YouTube’s playbook.

🎥 Google Ads to auto-generate videos from existing Demand Gen image ads.

📌 Pinterest adds controls to let you limit the amount of AI slop in your feed.

📣 How brands are maximizing Instagram’s broadcast channels.

🏠 We finally know what the Pillsbury Doughboy’s home looks like.

A new Buffer study analyzed 11.4 million TikTok posts across 150,000+ accounts to approximate an answer to the existential question: How often should we be posting?

Well, the short answer is about 2 to 5 times per week. That’s where creators see the biggest lift in average views per post (up to 17% more views compared to posting just once a week). Beyond that, the gains taper off, though they don’t disappear.

Here’s the average view lift by posting frequency:

• 2–5 posts per week → +17% views
• 6–10 posts per week → +29% views
• 11+ posts per week → +34% views

So yes, as we suspected, posting more does help, but not necessarily because each video performs better. It’s because more posts mean more shots at virality. The median TikTok still gets about the same number of views, but the top 10% of posts (the ones that break out) perform exponentially better the more you post.

The good news is that you don’t have to burn out chasing daily uploads. Going from 1 post a week to 2–5 is your sweet spot.

TinyFast is a privacy-first compression tool built specifically for Mac users.

It handles PNG, JPG, MP4, GIF, and PDF all locally on your device, so your files never touch the cloud.

Drop and shrink entire folders, automatically resize images and videos while maintaining quality, and protect NDAs with 100% local processing.

Sour Patch Kids and DAVID Miami secretly stocked certain lucky homes with 20,000 bags of Sour Patch Kids to give out on Halloween.

To mark the sweet spots, they erected a 15-foot inflatable “Very Big Kid” at each, pointing right at the houses to hit up.

First, we got a 12-foot skeleton. Now, there’s a 15-foot candy. So, uh… how far does this go?