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🗞️ A TikTok ban is looking more likely. Here’s the latest.

✌️ You can now run 1 Meta ad to send traffic to both your Facebook and Instagram page.

⏸️ Powerade is letting athletes pause partnerships for their mental health.

🗡️ True crime podcasts can win advertisers as long as the discourse stays civil.

🧵 Threads is testing enhanced analytics for improved audience insights.

✖️ X’s Grok AI chatbot is now available to all users.

🍗 Have you ever wanted to take care of a pet chicken drumstick? No? Well, uh… KFC made it possible, if you change your mind.

It’s gettin’ weird up in here.

These are Adobe’s 4 trends to know for next year:

1. Fantastic Frontiers. Think magical, “uncharted” worlds, lots of escapism, a feeling of unrealness, and dreamlike images. Yeah, we’re mostly talking about genAI, but also about how artists are being inspired by genAI to lean into the surreal and uncanny.
2. Levity and Laughter. Brands are experimenting with a more casual, playful tone in creative to connect with larger audiences and create more shareable moments.
3. Time Warp. Space is getting a lot of good PR these days, so it’s no surprise that retrofuturism is on the rise. Just like science fiction, this visual style juxtaposes historical and vintage elements with an imagined future—supercharged by genAI.
4. Immersive Appeal. The cure for screen fatigue. Consumers are craving multisensorial experiences, from art installations and theme parks to experiential shopping. Campaigns are going 360 to build transportive worlds and cinematic universes. #Barbiecore

Spend some time in Adobe’s galleries for each trend.

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Let’s get it on the calendar.

The Bradesco Seguros Group in Brazil treats us to “The Quest,” a tale about a little alien who arrives on Earth and swiftly befriends a little girl. They play together, befuddle the family dog, learn piano, light the Christmas tree, and make merry—until it’s time to get back on the spaceship and go home.

But, you guessed it, the little alien decides to stay back. All to the soundtrack of “Somewhere Over The Rainbow.”

“Our main strategy […] was to bring out feelings of togetherness and friendship, conveying to our consumers that the Bradesco Seguros Group will always be by their side,” said Alexandre Nogueira, marketing director. “During the holidays, we’d like the film to inspire everyone and be shared among friends and family, showing that life’s better when you’re not alone.”