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The Daily Carnage

january 30, 2026

TikTangled

TikTok US is off to a bumpy start.

Do Ya Know?

Which of these animals will be joining the Clydesdales in Budweiser's 2026 Super Bowl commercial?

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What We Learned

Monday: Mediaocean released its 2026 Advertising Outlook, and it’s looking to be a transitional year. Marketers are confident about digital investment and the potential of AI, but there’s a persistent execution gap restraining real impact. Generative AI has moved beyond curiosity to become the top consumer trend cited by ~70% of marketers, but its adoption falls sharply the closer you get to actual campaign execution. So, what does this mean for us?

Tuesday: So, you may have noticed… Google’s AI Overviews can get it wrong sometimes. Egregious errors and minor mistakes have the potential to mislead users and misrepresent brands, which means marketers have a new reputation risk on our plates. Here’s how to get ahead of it.

  • 💡 According to our poll, 12% of marketers say AI Overviews get their brand(s) wrong, 30% say the info is “kind of” accurate, and 59% are happy with the results.

Wednesday: Email service provider metrics have their place (like opens and clicks), but they don’t tell the full story of post-click engagement and conversion. GA4 lets you see how email-driven sessions behave on your site in the same analytics property where you track other channels. Here’s how to track email traffic in GA4.

Thursday: Apple and Google’s 2025 platform updates have quietly rewired how email and SMS perform. Now, inbox interfaces are more automated and filtered and less forgiving, which means we have to rethink visibility, measurement, and trust across owned channels. Here’s what that means for email and SMS in 2026.

  • 💡 According to our poll, 17% of marketers no longer consider Open Rate a legitimate metric, while 42% say it can still be helpful to track over time.

Carnage Connections #90

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Facebook Group Friday

The Conversation

This week, Ritz Crackers posted and later removed a Thread widely criticized and characterized as inappropriate for the brand.

Ritz Crackers Deleted Thread

So, how does this happen?

We’re in a moment where speed, entertainment, and “unhinged” brand personas are winning over the strict guardrails and lengthy approval processes of early social, with cultural resonance in the balance.

How do you and your team solve for this risk? What’s your recovery strategy? Drop us a line in The Daily Carnage Facebook group.

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Ads From the Past

Ads from The Past

McDonald's, 1993

McDonald’s, 1993

Did Ya Know?

Answer: Bald Eagle.

Spoiler alert.

Budweiser Super Bowl 2026

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