TLDR

News

Be in The Know

Google is retiring these 4 attribution models in Ads and Analytics this month.
YouTube’s “Spotlight Moments” option lets you place ads within themed content, like Halloween.
Threads is testing branded content tags. Are ads coming?
Netflix expands opportunities for advertisers and enters the live sports arena.

Tactics

3 Rules for Writing, According to Science

Tired of people TLDR-ing your content?

Scientists analyzed over 650k reading sessions and found 3 elements that keep people reading until the end.

Keep it simple, stupid. Use shorter, common, and concrete words for clarity. When your content is easy to mentally process, people are 25% more likely to finish it.
Avoid long, complex sentence structures, and eliminate passive voice.
Capture attention with emotional language and an excited, anxious, or hopeful tone.

Dig into the study at Ariyh.

Q for You

Did your brand acknowledge or celebrate National Hispanic Heritage Month (September 15 to October 15)?

Yes, with a social post
Yes, with a campaign
Yes, with philanthropy
No / not applicable

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Tools

Guidde

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