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The Daily Carnage

june 5, 2025

To QR Code or Not

That is the question.

Do Ya Know?

Close your eyes. The original Pizza Hut BOOK IT! pin did NOT feature…

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What We Learned

Monday: When done right, audience research reveals exactly what your readers want to learn, solve, or understand, making content ideation a whole lot easier and more effective. Here’s how to use raw audience insights for winning content ideas.

Tuesday: Managing online reviews is essential, but replying to every Google review is a time drain. Now, AI-powered review agents can handle responses instantly and on-brand, giving your team back hours each week. Here’s what an AI review reply agent can help you do.

Wednesday: If you’re stuck writing dry, jargon-filled copy, consult the 9 Golden Rules of B2B Ads (Rule #1: Flex your specs).

Thursday: The old SEO dashboard isn’t cutting it anymore. Click-through rate, average position, and bounce rate were built for a world of ranked listings. If you’re not measuring these 12 new KPIs, you’re flying blindfolded.

Carnage Connections

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Facebook Group Friday

The Conversation

🔥 Trending in The Daily Carnage Facebook community this week:

“Why include QR codes in your emails? If I’m looking at the email on my phone, I have no way to scan them. If I’m looking at the email on my desktop, I want to click it. Is there something I’m missing to why this is advantageous?”

💬 Our experts say…

  • “You can definitely scan qr codes from your mobile device. Your irritation definitely applied like 3 years ago or more but tech moves fast.”
  • “Without question, I’d navigate away rather than bothering with a QR code. I would click a link, but that’s the extent of the effort I’d make. I would judge harshly any company that provides only a QR code.”
  • “We do QR codes in our emails because our audience is older in demographic and they often print things out or take screenshots instead of forwarding an email.”
  • “I also find that certain demos love to screenshot emails and promo flyers rather than share/forward them natively, so it loses its clickable links. That’s definitely when the QR comes in handy.”
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Ads From the Past

Ads from the Past

Smirnoff, 1968

Smirnoff, 1968

Did Ya Know?

Answer: A slice of pizza.

There have been a few iterations, but the classic will always be this design: the 5 stars over the rainbow and open book.

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