• Here’s how to use YouTube’s new Shorts linking feature.
• You may be able to collect email contacts from X in the future.
• Google’s new Limited Ads Serving policy is a probationary period for new advertisers.
• A Portuguese wine brand planted this billboard on a deserted island.

To craft a successful keyword strategy, carefully consider these three data points: 

1. Volume. This is the number of times a keyword is searched for in a specific time frame. High volume keywords can attract significant organic traffic, but you’ll want to balance them out with other niche, low-volume keywords that have less competition.
2. Difficulty. This measures how challenging it is to rank for a keyword based on factors like competition, SERP features, etc. Aim to stay within 10 points of your current domain authority.
3. Intent. This is the art of SEO—identifying the purpose behind a search query. Intent can be…
   • Informational: Seeking answers and solutions.
   • Navigational: Seeking a specific website or brand.
   • Commercial: Seeking product comparisons, reviews, and pricing in order to consider a purchase.
   • Transactional: Seeking to make a purchase.

Check out best practices for each data point at Search Engine Land.

Have you been back to your bookmarks lately? Scary place. Send myGPTBrain in to read your saved PDFs, white papers, word documents, excel sheets, etc.; provide context-rich answers to your questions; and sync up with Notion and more.

JanSport is “Always With You” in this authentic back-to-school campaign, which highlights the backpack that is as iconic as its fanbase is diverse.