Listen
What’s Your Objective?
We’ve experienced a ton of success running Facebook ads to create brand awareness, increase site traffic, and generate quality client leads. (Hey, maybe you’re even reading this because of a successful Facebook ad!)
Before we even start writing copy or building creative we always decide on the capital-o Objective first.
Today’s Listen from Rick Mulready (Art of Paid Traffic) does a stellar job at breaking down the 3 Facebook Ad Objective categories and subcategories. (Otherwise, it can get seriously overwhelming.) The show’s notes cover every detail, so don’t worry if you zone out on the listen – it is Friday after all.
Here’s what you’ll get out of the deal:
- The difference between each ad Objective
- Which one to choose
- How to use them
- What each one means to your Facebook ad campaign
Read
Out of Stock
We all know the struggle. Staring glassy-eyed at the screen, scrolling mindlessly through generic stock photo after generic stock photo. Maybe you’ve toyed with the idea of spending $20 on a single photo from Shutterstock. Maybe you’ve shed a single tear when you found the perfect free stock image only to see that hellish watermark. Don’t even get us started on these.
Well, we struck stock photo gold with today’s Read, which is a curated list of the world’s best FREE stock photo sites. What a #blessed Friday.
Watch
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Watch: Under the Influence
Let’s face it, the average consumer is super cynical when it comes to advertising. Which means, the trust just isn’t there – and that’s bad for business. Enter: Influencer Marketing.
If you’re not familiar, influencer marketing uses key leaders to drive a brand’s message to a larger market – aka influencers (usually those social media mavens we’re all kind of jealous of) spread the word for you via their social channels.
Take it from today’s Watch, which sites “92% of customers trust recommendations from strangers over brands”.
Tune in below to learn how to effectively use this rising marketing method, so you can get in on the action before it’s too late. It’s a short 4 minutes and full of charming illustrations. We call that a win.
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”
Sun Tzu
