Spring Cleaning for Digital Marketers: Four Things You Should Do Now
Kind of hard to imagine spring anything right now. Some of us are still scraping frost off windshields and toting our winter coats to work. Big Mood.
Maybe a little spring cleaning will get us in the spirit! An infographic by MDG Advertising via MarketingProfs suggests four ways marketers can freshen up their digital marketing efforts during this season of renewal.
These are an essential set of approaches that span all brands, and that any business can benefit from.
Here are some main takeaways from the infographic:
1) Revisit which social networks you’re engaging on. Are you on the right set of platforms? Make sure the ones you’re focusing on are the most popular with your audience. (See which platforms are best for which audiences inside.)
2) Clean up your data and secure it properly. Take a close look at the quality of your data and how it’s handled. Cleaning out the bad and securing the good can improve performance and satisfy consumers’ concerns.
3) Make mobile load speed a top priority. Google wants fast mobile page loads. But what does “fast” mean? (See Google’s current guidelines inside.) Is it time for a spring downsizing of pages?
4) Go all in on marketing attribution. Attribution here means assigning the proper value to each channel or touchpoint during each customer’s purchase process. And 90% of marketers say marketing attribution can significantly contribute to success. (See the top benefits of marketing attribution inside.)
Super insightful stuff in this here ‘graphic! Def worth a closer look →
Get Web Traffic Without Relying on Google – or Spending a Dime
Challenge: You have to get traffic to your website without relying on Google or spending any money. What do you do?
That’s a really good exercise to think through from time to time because you should always be looking to diversify your traffic.
Why? Well, what if Google kills your organic traffic overnight? Is that going to hurt your business? Maybe. But, if you start diversifying now, it won’t be bad.
So where else should you look for traffic? Here are a few ideas:
- SlideShare is a hidden gem. It’s basically PowerPoint with an audience. Take your webinars and presentations and upload them to SlideShare. Search Engine Journal does this with great results. You can even repurpose high performing blogs and upload them as a presentation.
- LinkedIn publishing will get you noticed. LinkedIn has a built-in blog publishing platform. You can repurpose your blog posts on this platform and reach a larger audience than just those who visit your website.
- Join the conversation in Facebook groups. We love FB groups, and they can be a great way to drive traffic. But, don’t spam the groups you join. Be social, engage with other group members, and if a situation comes up where you can drop a link to your website in, do it!
- LinkedIn groups attract industry professionals. Similar to FB groups, LinkedIn groups can be an amazing source of traffic.
- Twitter chats drive traffic. Go to Google and search for “Twitter chats [the category you are interested in]” and find lists of relevant chats.
- Get traffic with knowledge through Quora. Quora is a Q&A site with 190 million monthly users. People ask questions about basically every industry. All you have to do is find a question you can answer, and answer it (with a link, if it makes sense).
- Give help, get traffic on HARO. We <3 this one. HARO puts reporters in touch with industry experts. Reporters ask a question and you’ll have a chance to answer it. If the reporter likes your answer, they’ll include it in their article and usually link back to your website.
Still a handful of other traffic sources to go…
Take Me to Your Translator
Language app Babbel employs a charming extra-terrestrial in their latest ad spot. Doesn’t get more lost-in-translation than this.
This hyperbolic, sci-fi storyline sets to show just how difficult it can be when you don’t speak the language. Understandably, no one can understand his alien tongue. His mundane tasks of ordering a doughnut or riding a bus are thwarted by the language barrier.
But in comes Babbel, and we see the benefits of communication flourish. The best part? No one cares that he’s an alien.
“Just because you can measure everything doesn’t mean you should.”
W. Edward Deming