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How to Use Curiosity Gaps to Write Headlines People Must Click
Curiosity killed the cat. Anyone with a cat will know the precarious situations these critters can work themselves into. For this reason, the phrase is fitting. But maybe it isn’t the cat’s curiosity that leads to its demise. What if it’s our curiosity? I mean, if you know the paradox of Schrödinger’s cat, you can see how it might be Schrödinger’s own curiosity that killed the cat. He just had to look in the box…
We can hardly resist our own curiosity. It’s much of the reason clickbait is so dang effective. But remember, it’s only clickbait if you click it (by Schrödinger’s logic.) The takeaway here is you can spark curiosity to achieve better results with your content. To help you out, CoSchedule is breaking down how to use curiosity gaps to write headlines people must click.
So…what’s a curiosity gap? It’s the gap between what you do know and what you wish to know. Let’s dive into the key points to keep in mind when utilizing curiosity gaps.
- Capture your reader’s curiosity. If they don’t care, then they won’t look at your content. You need to prompt genuine curiosity to effectively draw someone in.
- Settle your reader’s curiosity. If you pose a question, you better have an answer for the reader. Anything less will be seen as a waste of time. Nobody likes their time wasted, so demonstrate your trustworthiness by providing an actual answer.
- Be creative, but clear. Everything you write should be clear. If it’s confusing, then how can it possibly resonate with your audience? Creativity will allow you to write an effective hook that gets the gears turning in your reader’s mind.
Read on for more, but remember: Schrödinger’s CTA below is only linked out elsewhere if you click it. 🤷♀️
Headline Analyzer Tool
A headline is just the tip of the iceberg, but it keeps the rest of the iceberg afloat. We know what you’re thinking: “That’s not how icebergs work.” But dang it, this iceberg is different! Without a great headline, people aren’t as easily drawn into the rest of your content. Use the Headline Analyzer Tool for help writing better headlines.
Type in a headline you have in mind and this tool will break it down and analyze its effectiveness. You’ll get a readability score, SEO score, sentiment score, and more to help you craft your ideal headline. Got your headline the way you want it? Hit the “Capitalize” button and select your preferred style so you can capitalize your headline accordingly.
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In 1995, James Cameron made a series of 6 dives to capture the Titanic at the bottom of the ocean. His film went on to receive widespread critical acclaim and remains a classic today.
You can never underestimate the power of a deep dive.
Carney has taken a few deep dives too. Not any plunges into the ocean, but we’ve sure gotten to the bottom of digital gaps others have faced.
Let us know how we can take a deep dive into your business to meet your digital goals.
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Watch
Rule #4
Rule #1: Don’t let it get wet. Rule #2: Don’t expose it to direct sunlight. Rule #3: Don’t feed it after midnight. If you know, you know. If you don’t know, it’s time to watch the 1984 classic, Gremlins.
Mountain Dew brings us this ad with one of our favorite movie monsters and introduces a new rule. You probably shouldn’t give Mountain Dew to any pets, especially your Mogwai.
“Advertising brings in customers, but word-of-mouth brings in the best customers.”
Jonah Berger
