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The Daily Carnage

september 28, 2026

What Do I Post?

Making employee-led content feel a little less intimidating.

News

Be in The Know

🤖 OpenAI agents posted 53 user images online without the lab’s knowledge.

🛰️ Google is sending AI chips into space with Project Suncatcher.

🚘 Bentley is rethinking the car showroom as a place people actually want to linger.

☕ Starbucks is closing 250 North American locations as it reshapes its store experience.

📰 The White House press pool is changing — and so is how the president gets covered.

🐕 ICE is exploring robot dogs, electric gloves and social media tracking.

🤳 B2B brands are turning to creator video to fight AI slop and show up in AI recommendations.

🏆 Oura is going all-in on sports marketing with the Olympics, World Cup, US Open, and Dodgers.

Tactics

Make Posting Less Awkward

Employee-led content sounds great in theory. Then you ask your team to post on LinkedIn and suddenly everyone develops a severe case of “what would I even say?”

The problem isn’t always a lack of ideas. People may not know what good employee content looks like, feel awkward putting themselves out there, or overthink every post until they never publish it. Giving employees more guidance, examples, and a place to share ideas can make posting feel much less intimidating.

A few ways to make employee-led content easier:

  • Create a space where employees can share post ideas, examples, and questions.
  • Show different types of posts so people don’t assume everything needs to be a personal essay or humblebrag.
  • Give employees simple social guidelines without turning every post into a compliance exercise.
  • Encourage consistency over perfection. Not every post needs to be a 1,000-word thought leadership piece.
  • Keep an ongoing bank of ideas so employees have something to pull from when they’re ready to post.
  • Celebrate good examples internally to give others inspiration and confidence.

Your employees don’t necessarily need more content training. Sometimes they just need a little less pressure to get started.

Head to Linkedin for more.

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